Gaining in translation: Language users are blowing up internet in India

Driving brands to speak multiple tongues and rethink their digital marketing plans

Over the next five years, nine out of ten new users of the Internet from India will be language users says a study by Google and KPMG India (Indian languages: Defining India’s Internet). Not only is the number of language users  set to grow faster than English users over the next five years, these users are more likely to lead a more active digital life. They take faster to online shopping and are more willing to rely on digital media for entertainment.  

The number of customers accessing online retail sites in a language other than English will grow nearly