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Google's new sub-Saharan Africa app reduces data needed for searches by 40%

The release of Google Go is the US technology giant's latest attempt to extend its reach into emerging markets

Loni Prinsloo & Thembisile Dzonzi | Bloomberg 

Photo: Reuters

Google is releasing an app in that will help users overcome obstacles such as the lack of high-speed connectivity and the cost of data on the continent.

The release of is the US giant’s latest attempt to extend its reach into emerging markets such as sub-Saharan Africa, where Facebook Inc. is also making inroads. The Alphabet Inc. unit has laid fiber-optic cable on the continent, eased access to cheaper and trained a workforce in digital skills. It will partner with pan-African wireless carriers such as MTN Group Ltd. and Vodacom Group Ltd. to preload the app on some of their low-end devices.

The new app reduces the amount of data needed to display search results by 40 percent and allows previous searches to be accessed offline. The giant has also adapted the voice function to work better on slow connections, even as basic as 2G networks, according to Google Chief Marketing Officer Mzamo Masito.

“Weak data connectivity, high data costs and low storage space often make it hard for people to get the most out of the internet,” he told reporters on Thursday. “is built to handle these challenges.”

US tech giants see as a relatively untapped market for and services such as web search and social media. Younger consumers in sub-Saharan Africa are increasingly demanding quicker speeds and cheaper phones to go about their business, while MTN and Vodacom see the digital space as their fastest-growing market.

The new app will be available in 26 countries in sub-Saharan Africa and will be pre-installed on all Android Oreo devices. The company also plans to make it available in other emerging markets, including India, Brazil and Indonesia, Masito said in an interview.

First Published: Thu, April 12 2018. 19:19 IST