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Google working on tools to improve user privacy in digital advertising

Google said its vision is for a "thriving internet where people around the world can continue to access ad-supported content, while also feeling confident that their data is protected"

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Google will be making improvements to its existing 'Why this ad' feature with a new feature called 'About this ad' that will also show users the verified name of the advertiser behind each ad

Press Trust of India New Delhi
Tech giant Google on Friday said it will introduce new tools that provide people with more information about the ads they see as part of its efforts to improve user privacy in digital advertising.
 
Stating that privacy is core to the company's work, Google said its vision is for a "thriving internet where people around the world can continue to access ad-supported content, while also feeling confident that their data is protected".
 
"But in order to get there, we must increase transparency into how digital advertising works, offer users additional controls, and ensure that people's choices about the use of

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First Published: Jul 31 2020 | 9:46 PM IST

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