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Tech giant Google on Friday said it will introduce new tools that provide people with more information about the ads they see as part of its efforts to improve user privacy in digital advertising.
Stating that privacy is core to the company's work, Google said its vision is for a "thriving internet where people around the world can continue to access ad-supported content, while also feeling confident that their data is protected".
"But in order to get there, we must increase transparency into how digital advertising works, offer users additional controls, and ensure that people's choices about the use of
