Business Standard

Instoried's Sharmin Ali expects 2022 to be the year of 'empathetic content'

Instoried founder & chief executive Sharmin Ali shares the story of Instoried, the need for AI-driven content marketing and the use of NLP

Sharmin Ali, founder & CEO, Instoried
Web Exclusive Premium

Sharmin Ali, founder & CEO, Instoried

Shivani Shinde Mumbai
While the coronavirus pandemic changed the way we worked, it also made businesses realise the importance of right communication, more so as employees needed to feel connected to the place they were working at. Bengaluru-based artificial intelligence (AI) -driven content marketing firm Instoried, which has raised $10 million from VCs so far has seen an increase in the acceptance of emotionally engaging content. In an interview with Shivani Shinde, Instoried founder & chief executive SHARMIN ALI shared the story of Instoried, the need for AI-driven content marketing and the use of NLP. Edited excerpts…
 
There are several start-ups and

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Dec 29 2021 | 9:55 AM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on business-standard.com are available only to BS Premium subscribers.

Register to read more on Business-Standard.com