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Instoried's Sharmin Ali expects 2022 to be the year of 'empathetic content'

Instoried founder & chief executive Sharmin Ali shares the story of Instoried, the need for AI-driven content marketing and the use of NLP

Topics
Instoried | Digital content revenue | startups in India

Shivani Shinde  |  Mumbai 



Sharmin Ali, founder & CEO, Instoried
Sharmin Ali, founder & CEO, Instoried

While the pandemic changed the way we worked, it also made businesses realise the importance of right communication, more so as employees needed to feel connected to the place they were working at. Bengaluru-based (AI) -driven content marketing firm Instoried, which has raised $10 million from VCs so far has seen an increase in the acceptance of emotionally engaging content. In an interview with Shivani Shinde, founder & chief executive SHARMIN ALI shared the story of Instoried, the need for AI-driven content marketing and the use of NLP. Edited excerpts…

There are several start-ups and established players in the text content marketing space. How is different and how did you start?

While there are several start-ups in the text content space, no other start-up is focused on end-to-end analysis and optimization of text. helps content writers with ideation to creation, and pre-publishing analysis of the content. Our tool offers 6 different types of content analyses – tonal analysis, emotional analysis, headline analysis, plagiarism check, spelling and grammar check, and panel analysis – that’s far more than the nearest competitor.

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First Published: Wed, December 29 2021. 09:55 IST

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