Instoried's Sharmin Ali expects 2022 to be the year of 'empathetic content'

Instoried founder & chief executive Sharmin Ali shares the story of Instoried, the need for AI-driven content marketing and the use of NLP

While the coronavirus pandemic changed the way we worked, it also made businesses realise the importance of right communication, more so as employees needed to feel connected to the place they were working at. Bengaluru-based artificial intelligence (AI) -driven content marketing firm Instoried, which has raised $10 million from VCs so far has seen an increase in the acceptance of emotionally engaging content. In an interview with Shivani Shinde, Instoried founder & chief executive SHARMIN ALI shared the story of Instoried, the need for AI-driven content marketing and the use of NLP. Edited excerpts…
 
There are several start-ups and