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Sign up & pay later: Pune Startup forearmed its users against a cash famine

After a successful pilot in the Baner-Pashan area, Paylatr is expanding to Koregaon Park in Pune

Unsung hero: the bootstrapped startup that forearmed its users against a cash famine
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Malavika Velayanikal
Demonetization has left all of India gasping. But some 200 households in the residential societies along the Baner-Pashan link road in Pune, near Mumbai, have been spared the pain of the sudden cash famine in India.

For them, solution was already in the making. They signed up back in June for a pilot project with Paylatr, a fintech startup enabling recurring offline grocery payments at neighborhood stores without cash or cards.

Here’s how it works: 

Paylatr extends a monthly credit of INR 5,000-8,000 to those who sign up with it. When they go shopping in neighborhood stores that are