Sometimes you have to go out and get drunk: 8 ways to become a sales star

Look to help your customers in other ways besides providing them your product, reports Tech in Asia

Lucep co-founder Zal Dastur’s the one who’s sent the room into stitches. He’s joined by Shekar Sahu, co-founder of HealthcareMagic (he sold the company for $18.5 million to Ebix in May 2014), and global marketing head Puneet Chhahira, who works with Infosys subsidiary EdgeVerve. Together, they point out eight tips for startups struggling to sell well.

1. On social media, keep your content consistent

A stronger following on social media tends to grow your company and ultimately close sales. That doesn’t mean pelting your users with posts, but it does mean keeping up a steady stream of posts.