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Year in Review: Twitter to TikTok, the multi-layered nature of consumers

The lists leave a trail of breadcrumbs to the consumer. Even more interestingly, though, the nature of lists drawn up tell us what brands want.

Topics
Twitter | TikTok | Instagram

Arundhuti Dasgupta  |  Mumbai 



Image: iSTOCK
Image: iSTOCK

The end of the year and the start of a new one are marked by a proliferation of lists. Top consumer trends to viewership patterns—everything is tracked and bundled into neat sets to put together a profile for the consumer for the year ahead.

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First Published: Tue, December 31 2019. 22:54 IST

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