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Many brands have proved there is gold in old. What explains their success?
According to Nielsen?s Global Trust in Advertising and Brand Messages 2012 survey consumers trust real friends and virtual strangers the most
Tata Group's Croma, which launched its e-retail store last month, is reworking its backend to secure its early mover advantage
The new campaign of Tata Salt celebrates the 'everyday' nature of patriotism, highlighting small deeds of selflessness that reflect a respect for the greater good
Many brands have proved there is gold in old. What explains their success?
Thums Up moves away from its individualistic, masculine positioning to be the flag bearer of daredevilry, a la Mountain Dew
Backpacks seem to be the new battleground for luggage makers Samsonite and VIP, but their strategies are markedly different
Bates' loss, DDB Mudra's gain