Nirmalya Kumar

In a blog post, 'I just got fired',  Kumar, a member of the Group Executive Council set up by Cyrus Mistry, narrates how he was conveyed his services were no longer required

How Nirmalya Kumar got fired from Tata Sons along with Cyrus Mistry

Business Standard

Most new product launches are unsuccessful. What makes the few successful? A key parameter of a new product&rsquo;s attractiveness is its degree of novelty. Our own research, involving hundreds of new product introductions in various countries, consistently revealed that a U-shaped relationship exists between newness and market success. Products of either incremental or radical novelty are more successful than products of intermediate newness. Products of intermediate newness appear to be stuck in the middle: too high in complexity, compared with products of incremental newness, and too low in relative advantage, compared with radical new products. This effect persists over time. Within this general rule, we find that in the longer run radically new products offer the best platform for growth.

Nirmalya Kumar

Nirmalya Kumar

Nirmalya Kumar

How Nirmalya Kumar got fired from Tata Sons along with Cyrus Mistry

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