Prakash Nedungadi
Prakash Nedungadi
The author is managing partner, RedVent Strategy & Design
The author is managing partner, RedVent Strategy & Design
Prakash Nedungadi
The 'Indian Common Market': Rethinking growth beyond one India
India's next phase of consumption growth will be driven by treating large state economies as distinct markets, each requiring its own products, distribution strategy and consumer insight
 "The 'Indian Common Market': Rethinking growth beyond one India")
Linking CEO pay to customer happiness: Benefits and risks for Indian firms
Irdai's recommendation on linking CEO remuneration to customer grievances offers a larger lesson on rewards, governance and what companies choose to optimise
 "Linking CEO pay to customer happiness: Benefits and risks for Indian firms")
Opinion: India has window of opportunity to unlock tourism boom from Europe
India's improving value perception, geopolitical stability and diverse offerings create a rare opportunity to sharply increase foreign tourism revenues from Europe if approached systematically
 "Opinion: India has window of opportunity to unlock tourism boom from Europe")
In crisis created by the Iran war, survival won't be enough for businesses
Beyond firefighting, leaders must leverage shifting market dynamics and deepen relationships to secure a long-term competitive advantage
 "In crisis created by the Iran war, survival won't be enough for businesses")
How India's EV strategy must change: Put customers first, technology next
India's EV slowdown is rooted in weak customer insight and how new ideas are adopted
 "How India's EV strategy must change: Put customers first, technology next")