October 18, 2018, Thursday
US tops the charts , its brand rating improves under Trump; UK brand value grows despite Brexit: Nation Brands 2018
October 16, 2018, Tuesday
Yet regulators haven't set out clear guidelines on acceptable carbon emissions over the life cycle of electric cars
October 15, 2018, Monday
Talent needs to be tempered with consistent performances and a temperament that endears him to fans even outside the field for ...
October 10, 2018, Wednesday
By tracking handset prices, brands can engage customers better and bring down the drop-out rates, says Nielsen
October 08, 2018, Monday
Godrej Interio shows how the medium is changing the message even for old and traditional brands
October 03, 2018, Wednesday
In the midst of its worst crisis ever, can the 25-year-old airline steer out of the clouds?
October 01, 2018, Monday
Financial brands are losing consumers by not fixing the friction points in their digital purchase journeys
September 26, 2018, Wednesday
A decade back, SRK was everywhere but fewer endorsements and young stars snapping at his heels, can the superstar reinvent ...
September 24, 2018, Monday
With celebrity ambassadors and a campaign around social taboos, the toilet-cleaner brand steps out of the closet
September 19, 2018, Wednesday
The campaign highlights the sector's contribution to economy and employment
September 17, 2018, Monday
Kellogg's is the leader in breakfast cereals in India with a market share of around 56%
September 12, 2018, Wednesday
Janhvi Kapoor will appear in digital, television and print advertising campaigns and play an active role in creating social ...
September 10, 2018, Monday
This combined with a stronger push for vernacular products, the tech giants hope to lean in closer to local consumers
September 05, 2018, Wednesday
Apart from the growing adoption of the internet in the country, brands are drawn to the agility of the medium
September 03, 2018, Monday
With 10 brands on board so far and close to 70 per cent of the inventory sold, the network puts its weight behind the upcoming ...
August 29, 2018, Wednesday
The space research organisation is reaching out to young scientists, hoping to attract the best minds
August 27, 2018, Monday
Expectations from a brand are shifting from mere price considerations to the need for building more meaningful relationships and ...
August 23, 2018, Thursday
The traditional narrative has changed. No longer are women looking for validation from family, peers or significant others
August 20, 2018, Monday
With humour and realism in its advertising and an increased digital presence, the legacy brand retools itself for a new ...
August 16, 2018, Thursday
Amazon has trained Alexa to understand local dialects, pronunciations, and has begun training the system in detecting nouns in ...
October 17, 2018, Wednesday
Tata Motors joins the growing list of brands on the ambush marketing trail
October 16, 2018, Tuesday
Jan Aushadi stores are a chain of retail shops that stock generic-generic medicines, which are different from branded generics ...
October 11, 2018, Thursday
Britain's legacy brand pins its hopes on the Indian consumer in a joint venture with Reliance Industries
October 09, 2018, Tuesday
Hyundai retains the name, adds an 'all new' tag to mark its flagship brand's new avatar. Launch date: October 23. Expected price: ...
October 04, 2018, Thursday
Idea looks to retain its old identity in its first major campaign under the newly merged network, hopes to lead consumers gently ...
October 02, 2018, Tuesday
Company looks for a wider berth in the country's burgeoning beauty market, redesigns and rebrands its flagship brand
September 27, 2018, Thursday
Loyalty programmes are going through an overhaul
September 25, 2018, Tuesday
Consumers are seeking out milk-based drinks as they get more conscious about health and nutrition
September 20, 2018, Thursday
Nearly six years since his debut, Dhawan currently endorses around eight brands. What is driving his popularity as an endorser?
September 18, 2018, Tuesday
While the 12-point plan is largely a damage control exercise, it is also an opportunity to reimagine the state as a tourism brand
September 13, 2018, Thursday
An unchanged positioning strategy and a regional-first approach have helped the brand edge close to rival Lux
September 11, 2018, Tuesday
This is not the first time GCMMF that owns brand Amul has chosen an unconventional method to protect its brand
September 06, 2018, Thursday
The value of Indian brands grew the fastest, outpacing China and global averages in 2018: BrandZ
September 04, 2018, Tuesday
Amazon is gaining in advertising when the public perception of Google and Facebook has soured
August 30, 2018, Thursday
Social media users are posting memes of Radhika Apte, trolling Netflix and the actress
August 28, 2018, Tuesday
Sony Pictures Network acquired the property in 2008 and KBC has been on its platform ever since
August 23, 2018, Thursday
PV Sindhu endorses 11 brands and is the face of a few public service campaigns
August 21, 2018, Tuesday
With a refreshed logo and a busy calendar of brand launches and extensions, the 100-year-old company looks to dial back its age
August 16, 2018, Thursday
Trust, convenience, and experience set up stumbling blocks to the online experience, stemming the country's digital thrust
August 14, 2018, Tuesday
Amazon and Flipkart have announced 'freedom' sales while Reliance has a 'Digital India' sale
