February 21, 2019, Thursday
India is the fastest growing source market for Australia and over 350,000 are believed to have visited the country in 2018
February 19, 2019, Tuesday
The expanding scope of the organisation and the manner in which it has evolved has helped craft the present identity of the ...
February 14, 2019, Thursday
Tata Tea, Brooke Bond launch new campaigns around popular causes, but are brands mixing up the message?
February 12, 2019, Tuesday
It has worked for him. Singh has 18 brands currently and his team informs that eight more are expected
February 07, 2019, Thursday
What new campaign hopes to do is also build greater confidence in the brand and by ascribing a global stature to the Bajaj brand
February 05, 2019, Tuesday
The platform has taken up an industry-wide exercise to familiarise brands with their consumers
January 31, 2019, Thursday
Popular culture and social media are being used to present the PM as the best man for the job
January 29, 2019, Tuesday
According to experts, the target audience for these sports is pretty varied, and hence the same advertiser may not want to ...
January 24, 2019, Thursday
The search for simplicity is growing as people battle fatigue. Companies need to respond quickly, say experts
January 22, 2019, Tuesday
The Mumbai-based brand is expanding in the north as growth beckons
January 17, 2019, Thursday
A year on, Vodafone, now part of the merged entity Vodafone Idea Limited (VIL), has taken the thought of a data-strong network to ...
January 15, 2019, Tuesday
Dabur, Cox & Kings, Mother Dairy, Amul, Colgate and Jio among a host of other brands are flocking with the faithful
January 10, 2019, Thursday
Bollywood trumps the celebrity endorsers' list; Deepika biggest brand among actors while Virat earns more than six times what ...
January 08, 2019, Tuesday
Pulse looks to launch a range of beverages under its label
January 03, 2019, Thursday
From food and lifestyle to home decor, celebrity couples are mapping a bigger footprint on the endorsement track
January 01, 2019, Tuesday
Bollywood continued to dominate the endorsement business in 2018
December 27, 2018, Thursday
TV had a good year in 2018. Even at 66% penetration, it accounts for the highest (42%) share of the entire marketing and ...
December 25, 2018, Tuesday
The advertising industry has operated on the belief that leaders create themselves
December 20, 2018, Thursday
Streaming services have emerged as the big advertisers of 2018 audio and video apps fight for audiences aggressively
December 18, 2018, Tuesday
Luxury cars, exquisite fragrances, the trend is feeding into various product categories and over the past few years, the trend ...
February 20, 2019, Wednesday
The two cinema exhibitors battle it out with differentiated experiences and an array of extensions
February 18, 2019, Monday
Among the protector product segments, hand sanitiser, sun protection and sanitary products have grown at 59.2 per cent, 37.4 per ...
February 13, 2019, Wednesday
The brand is now looking for a big splash, has signed in P V Sindhu for Rs 50 crore and Kidambi Srikanth before that for Rs 35 ...
February 11, 2019, Monday
The ads this year show mothers whose children are training to be doctors and engineers using the Horlicks bottle as a mark of ...
February 06, 2019, Wednesday
Long after the iconic Italian auto brand went off the road in India, it is all set to become history
February 04, 2019, Monday
With experience centres, digital campaigns, and social media chatter, the bike brand retooling its legacy for millennial bikers
January 31, 2019, Thursday
With an exclusive store for GI tagged products at the Goa airport, the government looks to build a premium label for indigenous ...
January 28, 2019, Monday
With its first hyperlocal label Colour being launched in Tamil Nadu, the company hones its regional play
January 23, 2019, Wednesday
Lactalis, Danone, Nestle, Britannia and ITC are getting aggressive
January 21, 2019, Monday
With the Bollywood actress at her bubbly best in a new campaign, the fight for the number three slot in online food ordering is ...
January 16, 2019, Wednesday
HDFC Bank, Parle-G, McDonald's, Coca-Cola and a slew of advertisers have opened their festive accounts in the south
January 14, 2019, Monday
Once an iconic Mumbai landmark and cafe, the 102-year-old brand is reinventing itself
January 09, 2019, Wednesday
The country's largest carmaker turns endorsement strategy on its head, using celebrities as the face of its sales channels ...
January 07, 2019, Monday
Brand experts believe that the recent court ruling is unlikely to create a big impact on the brand
January 02, 2019, Wednesday
While demand for hair care products is increasing in both rural and urban markets, urban consumers have proven to be more ...
December 31, 2018, Monday
The trend has been mostly to create fewer and bigger businesses and brands
December 26, 2018, Wednesday
Are we doing enough to keep women going? Are workplaces safe?
December 24, 2018, Monday
Indian brands tread lightly to avoid being crushed by the battling elephants
December 19, 2018, Wednesday
Through 2018, pharma companies, hospitals and allied services have associated with an assortment of causes to engage with ...
December 17, 2018, Monday
For Croma, the objective has been to use online channels to lure the customer offline where there is a greater chance of ...
