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- Australia, Indonesia, Swiss tourism boards open new vistas for travellers
- Inox, PVR plan to leverage sub-brands strategy, expand viewer footprint
- From customers to employees, experiences shape the story for Brand TCS
- From soaps to ACs, brands promise assurance, safety in age of anxiety
- Tata Tea Gold stirs up emotions, urges consumers to follow their heart
- Li Ning checks into India, signs endorsements worth Rs 85-cr in 2 months
- With 18 brands in the bag, 'Gully Boy' Ranveer believes his time is now
- Horlicks flips the coin with a new campaign as ownership changes hands
- Bajaj drops iconic 'Hamara Bajaj' tagline to highlight global ambitions
- Fiat drives itself to the finish line as new emission norms kick in
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February 21, 2019, Thursday
Australia, Indonesia, Swiss tourism boards open new vistas for travellers
India is the fastest growing source market for Australia and over 350,000 are believed to have visited the country in 2018
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February 19, 2019, Tuesday
From customers to employees, experiences shape the story for Brand TCS
The expanding scope of the organisation and the manner in which it has evolved has helped craft the present identity of the ...
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February 14, 2019, Thursday
Tata Tea Gold stirs up emotions, urges consumers to follow their heart
Tata Tea, Brooke Bond launch new campaigns around popular causes, but are brands mixing up the message?
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February 12, 2019, Tuesday
With 18 brands in the bag, 'Gully Boy' Ranveer believes his time is now
It has worked for him. Singh has 18 brands currently and his team informs that eight more are expected
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February 07, 2019, Thursday
Bajaj drops iconic 'Hamara Bajaj' tagline to highlight global ambitions
What new campaign hopes to do is also build greater confidence in the brand and by ascribing a global stature to the Bajaj brand
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February 05, 2019, Tuesday
'Know your consumers, maximise returns': Facebook steps up the brand pitch
The platform has taken up an industry-wide exercise to familiarise brands with their consumers
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January 31, 2019, Thursday
From selfies with celebrities to biopic, branding PM Modi in election year
Popular culture and social media are being used to present the PM as the best man for the job
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January 29, 2019, Tuesday
Screwvala eyes more non-cricket sports for U Mumba, but will brands bite?
According to experts, the target audience for these sports is pretty varied, and hence the same advertiser may not want to ...
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January 24, 2019, Thursday
Back to basics: Organic food brands betting big to change consumer trend
The search for simplicity is growing as people battle fatigue. Companies need to respond quickly, say experts
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January 22, 2019, Tuesday
Naturals Ice Cream plans expansion, steps out of its comfort zone
The Mumbai-based brand is expanding in the north as growth beckons
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January 17, 2019, Thursday
The pug bows out as Vodafone mascot, replaced by network engineer in new ad
A year on, Vodafone, now part of the merged entity Vodafone Idea Limited (VIL), has taken the thought of a data-strong network to ...
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January 15, 2019, Tuesday
From Dabur, Cox & Kings to Mother Dairy, brands take a dip in Kumbh Mela
Dabur, Cox & Kings, Mother Dairy, Amul, Colgate and Jio among a host of other brands are flocking with the faithful
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January 10, 2019, Thursday
Kohli leads celebrity endorsers' list; Padukone biggest brand among actors
Bollywood trumps the celebrity endorsers' list; Deepika biggest brand among actors while Virat earns more than six times what ...
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January 08, 2019, Tuesday
Homegrown Pulse breaks out of the candy jar; mango-masala beverage on cards
Pulse looks to launch a range of beverages under its label
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January 03, 2019, Thursday
From Akshay-Twinkle to Saif-Kareena, brands pitch for the power of two
From food and lifestyle to home decor, celebrity couples are mapping a bigger footprint on the endorsement track
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January 01, 2019, Tuesday
Will star power of Kohli, Ranveer as endorsers fade away in 2019? No way
Bollywood continued to dominate the endorsement business in 2018
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December 27, 2018, Thursday
New viewership habits open up opportunities for content creators, brands
TV had a good year in 2018. Even at 66% penetration, it accounts for the highest (42%) share of the entire marketing and ...
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December 25, 2018, Tuesday
Rewind 2018: The very shape and nature of advertising agency is changing
The advertising industry has operated on the belief that leaders create themselves
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December 20, 2018, Thursday
App-based streaming services are the new moguls of advertising in India
Streaming services have emerged as the big advertisers of 2018 audio and video apps fight for audiences aggressively
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December 18, 2018, Tuesday
Premium brands pitch easy finance and instalments over superior features
Luxury cars, exquisite fragrances, the trend is feeding into various product categories and over the past few years, the trend ...
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February 20, 2019, Wednesday
Inox, PVR plan to leverage sub-brands strategy, expand viewer footprint
The two cinema exhibitors battle it out with differentiated experiences and an array of extensions
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February 18, 2019, Monday
From soaps to ACs, brands promise assurance, safety in age of anxiety
Among the protector product segments, hand sanitiser, sun protection and sanitary products have grown at 59.2 per cent, 37.4 per ...
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February 13, 2019, Wednesday
Li Ning checks into India, signs endorsements worth Rs 85-cr in 2 months
The brand is now looking for a big splash, has signed in P V Sindhu for Rs 50 crore and Kidambi Srikanth before that for Rs 35 ...
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February 11, 2019, Monday
Horlicks flips the coin with a new campaign as ownership changes hands
The ads this year show mothers whose children are training to be doctors and engineers using the Horlicks bottle as a mark of ...
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February 06, 2019, Wednesday
Fiat drives itself to the finish line as new emission norms kick in
Long after the iconic Italian auto brand went off the road in India, it is all set to become history
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February 04, 2019, Monday
Jawa packages history on a new set of wheels, to a new set of bikers
With experience centres, digital campaigns, and social media chatter, the bike brand retooling its legacy for millennial bikers
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January 31, 2019, Thursday
Branded by origin: Goa airport gets first GI store, more to follow soon
With an exclusive store for GI tagged products at the Goa airport, the government looks to build a premium label for indigenous ...
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January 28, 2019, Monday
Coke adds more fizz to tap local market, brings in new flavoured drinks
With its first hyperlocal label Colour being launched in Tamil Nadu, the company hones its regional play
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January 23, 2019, Wednesday
Big brands line up to buy local players in dairy despite steep valuations
Lactalis, Danone, Nestle, Britannia and ITC are getting aggressive
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January 21, 2019, Monday
Bring in the bubbly: Uber Eats' strategy in hiring Alia to boost brand
With the Bollywood actress at her bubbly best in a new campaign, the fight for the number three slot in online food ordering is ...
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January 16, 2019, Wednesday
Brands are devising local ad campaigns to attract consumers across regions
HDFC Bank, Parle-G, McDonald's, Coca-Cola and a slew of advertisers have opened their festive accounts in the south
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January 14, 2019, Monday
Mumbai's Parsi Dairy milks modern retail, with nostalgia and social media
Once an iconic Mumbai landmark and cafe, the 102-year-old brand is reinventing itself
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January 09, 2019, Wednesday
Maruti employs multiple endorsers to give each channel a unique identity
The country's largest carmaker turns endorsement strategy on its head, using celebrities as the face of its sales channels ...
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January 07, 2019, Monday
Nestle goes all out to protect reputation of Brand Maggi in Indian market
Brand experts believe that the recent court ruling is unlikely to create a big impact on the brand
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January 02, 2019, Wednesday
Hair care brands tress up for beauty boom; entry-level products fuel growth
While demand for hair care products is increasing in both rural and urban markets, urban consumers have proven to be more ...
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December 31, 2018, Monday
Brands must step out of bubble to cater to everything everywhere customer
The trend has been mostly to create fewer and bigger businesses and brands
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December 26, 2018, Wednesday
Gender relations took centre stage in 2018 as media faced MeToo scrutiny
Are we doing enough to keep women going? Are workplaces safe?
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December 24, 2018, Monday
From social media influencers to #metoo, 2018 was a 'brand' new year
Indian brands tread lightly to avoid being crushed by the battling elephants
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December 19, 2018, Wednesday
2018 saw pharma companies, hospitals switching to 'causevertising'
Through 2018, pharma companies, hospitals and allied services have associated with an assortment of causes to engage with ...
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December 17, 2018, Monday
Croma gets more social with brand, focuses on driving consumers to stores
For Croma, the objective has been to use online channels to lure the customer offline where there is a greater chance of ...