August 16, 2018, Thursday
Trust, convenience, and experience set up stumbling blocks to the online experience, stemming the country's digital thrust
August 14, 2018, Tuesday
Amazon and Flipkart have announced 'freedom' sales while Reliance has a 'Digital India' sale
August 09, 2018, Thursday
The pharma major walks around the prescribed lines to build a corporate identity beyond the medicines in its Indian portfolio
August 07, 2018, Tuesday
While Hyundai is talking about its product through the consumer, online food delivery service provider Swiggy have made ...
August 02, 2018, Thursday
The airline is also said to be evaluating adding a row in the economy class cabin which will increase the total number of seats ...
July 31, 2018, Tuesday
The home-grown biscuit brand looks to get inside the customer's mind as it steps outside the boundaries of its mass-market ...
July 26, 2018, Thursday
This is the first time that HUL and Amazon have teamed up and a new line of male grooming products will be available exclusively ...
July 25, 2018, Wednesday
As Kalyan Jewellers looks to quell an angry crowd, brands struggle to get the tone right in a fractious environment
July 19, 2018, Thursday
The company decided to follow through on its association with sports as part of its corporate social responsibility initiatives
July 17, 2018, Tuesday
What is driving it up the popularity charts?
July 12, 2018, Thursday
Keen to differentiate its brand from the crowd, the Seattle-based chain steps up the buzz with a set of new brews
July 10, 2018, Tuesday
Tata Global Beverages evokes a sense of the past with its brand of tea cafes as it targets the urban youth and hopes to leverage ...
July 05, 2018, Thursday
At present approximately 50% of the client roster of an Indian co-working operator is made up of big corporates
July 03, 2018, Tuesday
Ashok Leyland is also keen to project itself as an experiential brand
June 29, 2018, Friday
The two battle it out in the controversial but lucrative fairness cream market, spark a fresh bout of aggression in the war ...
June 26, 2018, Tuesday
As another home-grown success sells internationally, Bharat Bambawale looks at what lies in store for Indian brands and the big ...
June 21, 2018, Thursday
The multi-brand retailer looks to bolster its omnichannel credentials as it gets more aggressive with the brand's digital
June 19, 2018, Tuesday
It has launched five private labels over the past year and is looking to drive exclusive label partnerships with global brands
June 14, 2018, Thursday
Perils of this round-the-clock communication are many if not tackled well
June 12, 2018, Tuesday
By putting their foot down on toxic content, advertisers are signalling where their priorities lie and their commitment to tackle ...
August 16, 2018, Thursday
Amazon has trained Alexa to understand local dialects, pronunciations, and has begun training the system in detecting nouns in ...
August 13, 2018, Monday
Tata group's brand values surge 9%, Airtel valuation dips 14% and Infosys by 3% over 2017; HDFC Bank vaults into the top 10: ...
August 09, 2018, Thursday
Thanks to a steep rise in media rights fee, the annual T-20 tournament saw brand valuation rise 15.87 per cent in 2018
August 06, 2018, Monday
A century-old European bicycle brand gets a makeover under its new Indian owner but is there room for yet another premium ...
August 01, 2018, Wednesday
Kumar has moved up four places from 2017 list (80) and ousted Salman Khan from the pedestal
July 30, 2018, Monday
The rise of 'lifestyle' marketing ploys are largely the result of companies worrying about their brands fading into the
July 25, 2018, Wednesday
One of the country's oldest business groups looks to revive its flagship brand, trains its sights on millennial buyers and ...
July 23, 2018, Monday
While many agree, they hint that the RBI had to step in as banks have also lost credibility in the past few years
July 18, 2018, Wednesday
With a new digital campaign and fresh thrust to its omnichannel plans, the Tata-group owned eyewear brand hopes to take on its ...
July 16, 2018, Monday
Tanishq's latest campaign is all about spotting the real diamond, separating the shine from the gloss that tends to bedazzle ...
July 11, 2018, Wednesday
Since the release of Sanju, old brands such as Hero, Renault and Asian Paints among others have resurrected their campaigns with ...
July 09, 2018, Monday
The group is working with designers and fashion schools to create a more youthful look for ready-to-wear khadi
July 04, 2018, Wednesday
With community based apps and data-led targeting methods, lubricants brands are hoping to take the technological trail forward
July 02, 2018, Monday
How a homegrown faucet maker is playing the game of perceptions to challenge the dominion of global players in the category
June 28, 2018, Thursday
The idea is to keep products that appeal to audiences and encourage them to wear their game and team affiliations on their sleeve
June 25, 2018, Monday
LIC, the survey finds, is losing out to private players because of the level and quality of innovation in products, customer ...
June 20, 2018, Wednesday
IPSOS survey showed that Coca Cola, Adidas, Hyundai, McDonald, Vivo, and Budweiser were the brands with the highest recall among ...
June 18, 2018, Monday
With new launches and heightened focus on rider experience Hero Cycles, TI Cycles, Trek Bicycles hope to cash in on growing ...
June 13, 2018, Wednesday
The iconic brand is looking to position itself as a way of life in the cut-throat world of motorcycles
June 12, 2018, Tuesday
E-commerce is now important for the chocolate major as India is identified as a key market to achieve its $1 billion global ...
