June 19, 2018, Tuesday
It has launched five private labels over the past year and is looking to drive exclusive label partnerships with global brands
June 14, 2018, Thursday
Perils of this round-the-clock communication are many if not tackled well
June 12, 2018, Tuesday
By putting their foot down on toxic content, advertisers are signalling where their priorities lie and their commitment to tackle ...
June 07, 2018, Thursday
Urban Ladder has a combination of large-format and small stores in Bengaluru and Delhi-NCR, its key markets
June 05, 2018, Tuesday
While Du Rhone landed in India first, if it succeeds, Confiserie Läderach, Confiserie Sprüngli and other international luxury ...
May 31, 2018, Thursday
By getting its focus back on the sub-Rs 10,000 and other price segments, Vivo is filling key gaps aggressively in a bid to grab ...
May 30, 2018, Wednesday
While company shipments are going up, actual retail offtake is slowing, says Nielsen, pointing to consumer fatigue. Is this cause ...
May 27, 2018, Sunday
The trend is beginning to gather force and is likely to see significant movement in the coming years
May 24, 2018, Thursday
The company sees a swelling in the ranks of affluent Indians that would help accelerate its premium run
May 22, 2018, Tuesday
Mattel goes all out to keep its best-selling brand connected with the young fans even as they gravitate towards mobile devices ...
May 17, 2018, Thursday
The car sets a new benchmark in Honda's localisation in the country, with 96 per cent of components by value being sourced
May 14, 2018, Monday
Experts have described the wholesale channel as the backbone of a company's distribution network when it comes to reaching ...
May 13, 2018, Sunday
Zee, Viacom 18, Dharma, Sony Pictures tread with caution as they line up releases in multiple languages
May 10, 2018, Thursday
Brands need to adopt different engagement strategies for different generations in India, says Adobe study
May 07, 2018, Monday
The expansion has been organic in terms of the brand's gradual movement into allied segments and via acquisitions
May 07, 2018, Monday
The league will take up the caravan format where all teams move from one city to another during the course of the tournament
May 06, 2018, Sunday
In this, the company is hoping to leverage the familiarity that Fevicol brand has with consumers and increase its influence on ...
May 03, 2018, Thursday
The new 7Up packs are bringing back the old familiar Fido Dido, one of the early mascots to climb the popularity charts in the ...
April 30, 2018, Monday
Ola stared down an abusive customer while Amazon played the silent game
April 29, 2018, Sunday
Humour, straight talk and pithy messages power the advertising pitch as insurance brands look to engage with the millennial buyer
June 18, 2018, Monday
With new launches and heightened focus on rider experience Hero Cycles, TI Cycles, Trek Bicycles hope to cash in on growing ...
June 13, 2018, Wednesday
The iconic brand is looking to position itself as a way of life in the cut-throat world of motorcycles
June 12, 2018, Tuesday
E-commerce is now important for the chocolate major as India is identified as a key market to achieve its $1 billion global ...
June 06, 2018, Wednesday
Other passenger vehicles in Tata Motors' portfolio also gained as a result of the association
June 04, 2018, Monday
While CSK were rewarded with the trophy, prize money and the tag of being a three-time IPL champion, the latest win is clearly ...
May 30, 2018, Wednesday
With smartphones now replacing in-person research when buying cars or bikes, the digital medium will become key for advertising, ...
May 28, 2018, Monday
Britannia is engaging with small, local start-ups to push penetration of key brands in the villages
May 27, 2018, Sunday
The marketing team is also keen to develop an experiential culture around the brand
May 24, 2018, Thursday
Fox Star Studio uses the movie's risque and irreverent take-down of popular culture to market it to young moviegoers
May 21, 2018, Monday
The conglomerate looks to win over the young and build its credentials among a new band of consumers
May 15, 2018, Tuesday
The online furniture brand increases its range of low-priced goods, positions itself as a home and decor solutions provider as it ...
May 13, 2018, Sunday
Kids play a decisive role in purchases, three out of 10 parents claim to consult their kids while buying household durables
May 10, 2018, Thursday
Premium homes, changing lifestyles help organise the fragmented kitchen appliances market, encourage brands to step up the game
May 08, 2018, Tuesday
From cars to fuel to fruity beverages, names play a big role in a brand's life. Is there a science to the process?
May 07, 2018, Monday
The government has cautioned that the March revenue figures cannot be taken as a trend for the future
May 06, 2018, Sunday
A differentiated branding and communication strategy is the order of the day
May 04, 2018, Friday
With KKR's team sponsorship, Nokia has entered the IPL limelight, says brand consultant Harish Bijoor, which he says the brand ...
May 01, 2018, Tuesday
Benz, BMW, Audi, Jaguar expand their circle of influence; build user communities and talk easy finance to stoke personal ...
April 29, 2018, Sunday
According to Influencer Marketing Report for 2018 by research agency Zefmo for the Indian market, nearly 92% of participants said ...
April 26, 2018, Thursday
Real and virtual worlds collide while regional takes the lead as consumers speed down the digital highway
