December 13, 2018, Thursday
Content creation is big in the digital world, but advertisers have a small pool to select from and fare which is not exclusive to ...
December 11, 2018, Tuesday
The growing regional pie is forcing brands into bigger investments for local markets, and therefore, faces that click in those ...
December 07, 2018, Friday
The health food drink may get a brand refresh under new owner HUL, as it readies to take on rivals such as Mondelez and Nestle in ...
December 03, 2018, Monday
Under HUL, the iconic brand has to walk the tightrope between legacy and relevance, say experts
November 28, 2018, Wednesday
While Flipkart has its own fashion marketplace and an exclusive band of private labels and brand partnerships, Myntra and Jabong ...
November 26, 2018, Monday
Today Wrangler sells through 340 outlets, including 240 brand exclusive stores
November 21, 2018, Wednesday
Swiggy, Amazon Prime, Byju's, and Kent are among the sponsors for the ongoing series but ad rates are no match for previous ...
November 19, 2018, Monday
Driving Harman International's thrust into the Indian market is an understanding of the shifting consumer preferences and ...
November 14, 2018, Wednesday
The ongoing print and digital campaign educates consumers on the Hallmark logo and how to go about testing the purity of their ...
November 12, 2018, Monday
With humorous memes, videos and short stories, Brand Mother Dairy has been steadily inserting itself into almost every trending ...
November 06, 2018, Tuesday
The company is using the wide assortment of brands under its umbrella to extend its footprint in the dairy market
November 01, 2018, Thursday
The urban lifestyle shirt label from Arvind Fashions targets a bigger slice of the market outside the metros
October 30, 2018, Tuesday
From around 5-7 per cent just two years back, studios say they are spending a minimum 25-30 percent on digital media currently ...
October 26, 2018, Friday
JBL Endurance Sprint is a sound workout
October 24, 2018, Wednesday
As advertising reaches a cacophonous pitch, as it does every year around this time, brands say they are finding newer and more ...
October 22, 2018, Monday
Nissan, Tata Motors, Hero hitch their cars to the celebrity wagon
October 17, 2018, Wednesday
Tata Motors joins the growing list of brands on the ambush marketing trail
October 16, 2018, Tuesday
Jan Aushadi stores are a chain of retail shops that stock generic-generic medicines, which are different from branded generics ...
October 11, 2018, Thursday
Britain's legacy brand pins its hopes on the Indian consumer in a joint venture with Reliance Industries
October 09, 2018, Tuesday
Hyundai retains the name, adds an 'all new' tag to mark its flagship brand's new avatar. Launch date: October 23. Expected price: ...
December 12, 2018, Wednesday
Advertisers are waking up to the potential of in-cinema advertising as the clutter on other media grows. Digitisation and ...
December 10, 2018, Monday
The country's oldest coffee chain unveils a franchise-led expansion and diversification plan
December 04, 2018, Tuesday
Harish Bijoor-founder, Harish Bijoor Consults, a brand consulting firm points out that fundamentally, positioning mistakes are ...
November 29, 2018, Thursday
Trailer marketing on YouTube has helped keep costs low, expand the Rs 1-billion club in Bollywood in 2018
November 27, 2018, Tuesday
The company positions Perfect as its new flagship, looks to build a unified national corporate identity and premium appeal for ...
November 22, 2018, Thursday
Even as the health care major begins life under a new owner, it has embarked on a brand-building exercise
November 20, 2018, Tuesday
Khurrana's online appeal seems to have worked because a few digital brands have jumped on to the bandwagon
November 15, 2018, Thursday
The contribution of Hershey's India remains less than 0.6% to its global Rs 545 bn (US$ 7.5 bn) revenue
November 13, 2018, Tuesday
A slew of sub-brands, aggressive promotions and celebrity endorsers have become the brand's leitmotif in recent years
November 07, 2018, Wednesday
Nokia in India has decided to focus on both offline and online retail as in many markets people still prefer to touch and feel ...
November 05, 2018, Monday
Consumers don't search by brands, begin the hunt for deals just a few weeks before Diwali. In 2018, the bulk of new consumers ...
October 31, 2018, Wednesday
Time for change, the ads say, hinting to viewers that it is time to move the needle away from the leader in the pack, Asian
October 29, 2018, Monday
Advertising jumps 89% during matches
October 25, 2018, Thursday
If a name does not unify the three, there could be continued clash of identities, which could splinter the brand even before it ...
October 23, 2018, Tuesday
IOC, HPCL, BPCL engage with causes and products that appeal to the young environmentally aware consumer
October 18, 2018, Thursday
US tops the charts , its brand rating improves under Trump; UK brand value grows despite Brexit: Nation Brands 2018
October 16, 2018, Tuesday
Yet regulators haven't set out clear guidelines on acceptable carbon emissions over the life cycle of electric cars
October 15, 2018, Monday
Talent needs to be tempered with consistent performances and a temperament that endears him to fans even outside the field for ...
October 10, 2018, Wednesday
By tracking handset prices, brands can engage customers better and bring down the drop-out rates, says Nielsen
October 08, 2018, Monday
Godrej Interio shows how the medium is changing the message even for old and traditional brands
