June 02, 2020, Tuesday
For many who believe that TV is dead, this tells you a different story
May 28, 2020, Thursday
Despite an apology and withdrawal of an ad that was seen as insensitive and prejudiced, outrage and threats of boycott persist
May 26, 2020, Tuesday
The state of the Indian consumer has been the subject of attention of a number of agencies in recent weeks
May 22, 2020, Friday
During lockdown, advertisements are targeting women as decision makers of the household, but brands need to be cautious about ...
May 19, 2020, Tuesday
With big brands testing out their business interface, the social messaging app seeks leverage for the vast cache of conversations ...
May 14, 2020, Thursday
The pandemic is changing consumer behaviour say experts, forcing marketers to rethink the differentiators between mass and ...
May 12, 2020, Tuesday
Google, Facebook, Twitter get tough with imposters as they look to keep brands and users loyal to their platforms
May 07, 2020, Thursday
As the business of fitness crumbles over a prolonged lockdown, a once thriving set of brands is struggling to stay in the race
May 05, 2020, Tuesday
As ayurvedic formulations get a renewed push in the fight against Covid-19, can one of the oldest players in the segment step up ...
May 01, 2020, Friday
On-demand consumption of online videos with increased watch-time is changing the way brands interact with customers, but do they ...
April 29, 2020, Wednesday
Twitter, Facebook, LinkedIn ask brands to mind the tone and pitch while keeping their ads simple, factual and humane
April 23, 2020, Thursday
Advertisers need a new script when the economy kicks back into a new normal; family, health and affordability will dominate the ...
April 21, 2020, Tuesday
How can governments and health agencies drive lasting lifestyle changes to combat Covid-19?
April 16, 2020, Thursday
With customers caught in a swirl of panic and fear, life insurance companies are looking at confidence building measures for a ...
April 14, 2020, Tuesday
Leaning in on nostalgia and its long-standing relationship with customers, the legacy brand strives to be seen and heard amidst a ...
April 09, 2020, Thursday
From providing meals and masks to funding medical equipment, it is time to let the work speak for the brand, say experts
April 07, 2020, Tuesday
As the global becomes local under the wide spread of Covid-19, brands across the world beat their drum to a single note: stay in, ...
April 02, 2020, Thursday
From being quick to quell rumours and call out fake news to using popular movie dialogues to tell people to stay in, the Mumbai ...
April 01, 2020, Wednesday
Edtech brands offer discounts, add fresh content and engage more frequently with users
March 26, 2020, Thursday
The bank looks to reassure its depositors with a new print advertisement acknowledging the past and asking depositors to look ...
June 01, 2020, Monday
Tata group holds on to the top rank while Reliance climbs a spot; Indian Oil debuts in the top 10 list with a 41% jump in brand ...
May 27, 2020, Wednesday
With a fundamentally transformed consumer, brands need to go hyper-local and reimagine the purchase funnel among other changes: ...
May 25, 2020, Monday
Compassion, health and safety dominate advertising narratives as the celebratory moment loses its sparkle in the lockdown
May 21, 2020, Thursday
From immunity-boosting capabilities to talking up local credentials, rapidly evolving taglines reflect changing advertising ...
May 18, 2020, Monday
As carmakers and customers engage directly via digital channels of commerce, the country's 15,000-odd dealerships explore ways to ...
May 13, 2020, Wednesday
Can teams, athletes and broadcasters come together to keep the show going as the pandemic grinds all sports to an indefinite
May 11, 2020, Monday
A clutch of home grown food and beverage brands are using their familiarity with local communities to redefine the terms of ...
May 07, 2020, Thursday
With many big budget movies stuck in the cans, the film industry is caught in a tug of war between exhibitors and OTT platforms
May 04, 2020, Monday
Once regarded as cheap me-too products, the lockdown has changed how customers engage with private labels. Will the trend outlast ...
April 29, 2020, Wednesday
An already battered set of companies are battling the pandemic through a burst of activity online, hoping to keep their brands on ...
April 28, 2020, Tuesday
Celebrity couples to TikTok stars, disinfectants and cleaning agents are turning every famous face on the block to add gloss and ...
April 22, 2020, Wednesday
The industry is at the cusp of a transformation, according to an EY report that came out in the early weeks of the Covid-19 ...
April 21, 2020, Tuesday
New services, new offers, new alliances and with a little help from technology, brands reimagine their relationship with
April 16, 2020, Thursday
As regional language media consumption soars during the lockdown, social media app ShareChat goes full throttle with brand ...
April 14, 2020, Tuesday
Experts say brands must tread carefully and the messaging must be sensitive to the emerging situation
April 09, 2020, Thursday
Dettol and Lifebuoy promote hand washing with soap, setting aside their differences over hand hygiene standards
April 06, 2020, Monday
India among the top 3 nervous nations in the world; consumers expect long-term spending to be hit, want brands to spread optimism ...
April 01, 2020, Wednesday
Specific tailored marketing pitches using first party data, smoother payment and financing processes and digital launches are ...
March 30, 2020, Monday
Advertisers ask consumers to stay calm and keep their distance, find ways to keep the engagement going under a lockdown
March 25, 2020, Wednesday
On Monday, the company announced it was buying VWash, an intimate hygiene brand from Glenmark Pharmaceuticals
