Apple Vision Pro: Can it create a new category for the tech giant?

Analysts say it will likely remain a vanity tech, though there is a view that AR, VR will become pervasive interfaces

Every time Apple has come up with a new product, it has been received with scepticism – not for its technological prowess, but for its price. It’s no different with the Vision Pro.

Priced at around Rs 2.8 lakh, or $3,499, many are wondering whether the Vision Pro will end up as just another vanity buy or will it manage to achieve what some other products have for Apple: Create a new category.

In India, the augmented reality (AR) and virtual reality (VR) headset market is still niche. According to Faisal Kawoosa, chief analyst, Techarc, the AR/VR headset market is focused towards