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Competition helps us stay in top form: Coca-Cola COO & EVP Henrique Braun

India is Coca-Cola's fifth-largest market by volume, with resilient demand, quick commerce expansion and digitisation helping drive growth, says Henrique Braun

Henrique Braun
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Coca-Cola COO & EVP Henrique Braun said India continues to be a market with growing demand

Sharleen Dsouza Mumbai

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The Coca-Cola Company India continues to see resilient demand in India, company’s chief operating officer and executive vice president (COO & EVP) Henrique Braun said at a round table in Mumbai on Thursday.
 
“It is never a straight line, but if you compare year-on-year, the bigger the time frame, the better you are going to understand what is going on—and demand continues to be resilient,” Braun said.
 
India is Coca-Cola’s fifth-largest market by volume.
 
Braun added that while there may be fluctuations, India remains a market with strong demand and continued industry development. “There are different bases, but the demand