Cera Sanitaryware Ltd(formerly Madhusudan Oils and Fats Limited),an Gujarat based company,was incorporated in the year 2002.The company is headed by its Chairman Vikram Somany. The company is engaged in Manufacture of Ceramic Sinks,Wash Basins,Wash Basin Pedestals,Baths,Bidets,Water Closet Pans,Flushing Cisterns,Urinals and similar Sanitary fixtures. The company has two units,namely Sanitaryware & Power. The growth of unorganised sector in sanitaryware has been a key factor in the stagnation of growth of manufacturers in the organised sector. The company has launched through its trading division, Plastic Cisterns and Seat Covers during the year,which boosted the bottomline of the company. During 2002-03 the company introduced a water saver EWC.