Mother Dairy, National Jute Board (NJB) and Birds Jute & Exports Ltd (BJEL) have joined hands to provide attractive, low-cost jute bags at the thousand-odd booths of Mother Dairy and Safal in Delhi – NCR region.
It is well-known that the indiscriminate use of polythene bags is one contributor to the pollution problem in the national capital. The National Green Tribunal (NGT) has on multiple occasions, tried to ban use of plastic carry bags in Delhi. However, these plastic carry bags continue to be used commonly.
Through this green venture of Mother Dairy, NJB & BJEL, residents of Delhi will have a choice and can themselves restrict use of plastic bags by using eco-friendly, biodegradable and low-cost jute bags.
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The venture is promoted by NJB, bags are manufactured by BJEL and supplied to Mother Dairy for distribution at its booths. The formal launch of the scheme has been done on April 19, 2016, by the Textiles Minister Santosh Kumar Gangwar.
Through this scheme, one can purchase one’s daily requirement of perishables from reliable outlets of Mother Dairy and Safal, along with the option of buying environment friendly, attractive, low cost jute bags too. Available in the price range of Rs 25 to Rs 35, these bags are strong, washable and can be used several times over, making them cost effective.
These bags are provided at Mother Dairy and Safal outlets by Birds Jute & Exports Limited (BJEL), a PSU under the administrative control of Ministry of Textiles, Government of India.
Mother Dairy has placed an initial order of 20,000 jute bags - 10,000 units each for Mother Dairy and Safal. Based on the response of residents of Delhi/NCR, repeat orders will be placed.

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