Business Standard

SPONSORED CONTENT

What's this ?

Sponsored Content is a "Paid For" Press Release distribution arrangement. Purely a Commercial Arrangement, brands and advertisers pay to be featured and to get this content published.

The Editorial/Content team at Business Standard has not contributed to writing/editing this article.

To get your brand featured in this Section write to assist@bsmail.in

Introducing Woovly 2.0 - A social commerce app for brand-tagged UGC

ANI Press Release 

Tennis player James Blake
Woovly Click Tag Earn

New Delhi [India], October 9 (ANI/NewsVoir): As the COVID-19 pandemic has changed our way of life, both at work and at home, most businesses have changed their current ways to adapt to the current market environment.

Woovly, a successful start-up, which earlier was a one-of-its-kind adventure experience-platform where one could create a bucket list for themselves, or be a part of similar communities, has now redefined itself, matching pace with the new normal.

The platform revamped its format, considering the pandemic and its ongoing consequences and redefined its identity as a social commerce platform which helps users to shop instantly via AI-driven brand-tagged user generated content.

Woovly, the social commerce platform combines Discovery, Shopping, and Purchasing into one seamless customer journey that starts and ends on the social 'shoppable' content.

While the social commerce app focusses on Fashion, Beauty, Lifestyle, DIY etc., users download the Android app and create their profile page that curates' photos/videos of clothing ensembles based on their favorite brands.

From there, they can upload photos/videos of their own outfits and accessories - with tags that link to the brands they love and share information on where to buy them - or peruse the platform's other content to shop themselves.

Their uploaded content generates loyalty points with the brands they wear, so that they can redeem their "Social Credits" they're putting on the app. Users can sort by Brand, Retail or Category, and the Technology tracks data from the product images, videos, user-clicks and interactions.

Using Artificial Intelligence, the Woovly app has been trained to automatically recognize Clothing and Fashion accessories in an uploaded picture or a video, making the users' brand-tagging process easy.

As per experts, the market research data confirms that the social commerce sector will grow to USD 100 billion from the current USD 1 billion by 2025 in India.

These numbers are on the top of the existing e-commerce which will aggravate to USD 200 billion opportunities by 2025. Thus, reinventing Woovly while giving it a brand-identification context seems to be a new path leading it to success as the platform simultaneously supports content creators and artists.

Since July 2020, Woovly has seen a surge in the number of users, content and brands. There has been 200k+ brand-tagged user generated content via 2.6 plus million users.

Some of the globally renowned brands being Nike, ZARA, SUGAR Cosmetics, CROCS, among many such. All the tags generated by the users' content is what makes them "SHOPPABLE". Woovly has kickstarted its revenue with an annualized run rate of Rs 6 Crores.

Along with the globally famous brands, Woovly has collaborated with 30 plus Direct-to-Customer (D2C) brands. By March 2021, Woovly is looking forward to partner with at-least 500 plus D2C brands, and help them generate leads and sales through its AI-driven Brand-tagged user-generated content.

Woovly has raised USD 2.5 million in the pre-series A round from SOSV - VC fund based from New Jersey and Duane Park, family office in India.

"The breakthrough idea of social commerce via AI driven brand tagged UGC is consumer-to-consumer-to-brand (C2C2B), rather than just another way of conducting B2C commerce," said Venkat, CEO, Woovly, while commenting on the relaunch.

"Here we have, one user who inspires the other to shop socially, all at one click. Woovly empowers everyday users to be rewarded for the content they create, and share while serving as free influencers for their favorite brands, and products," said Neha Suyal, CTO & COO, Woovly, speaking about the features.

With this new pivot, the team at Woovly is all geared up to capture their market share of the next USD100 Billion market opportunity in the Social Commerce space.

This story is provided by NewsVoir. ANI will not be responsible in any way for the content of this article. (ANI/NewsVoir)

DISCLAIMER


(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Fri, October 09 2020. 16:30 IST
RECOMMENDED FOR YOU

Introducing Woovly 2.0 - A social commerce app for brand-tagged UGC

New Delhi [India], October 9 (ANI/NewsVoir): As the COVID-19 pandemic has changed our way of life, both at work and at home, most businesses have changed their current ways to adapt to the current market environment.

New Delhi [India], October 9 (ANI/NewsVoir): As the COVID-19 pandemic has changed our way of life, both at work and at home, most businesses have changed their current ways to adapt to the current market environment.

Woovly, a successful start-up, which earlier was a one-of-its-kind adventure experience-platform where one could create a bucket list for themselves, or be a part of similar communities, has now redefined itself, matching pace with the new normal.

The platform revamped its format, considering the pandemic and its ongoing consequences and redefined its identity as a social commerce platform which helps users to shop instantly via AI-driven brand-tagged user generated content.

Woovly, the social commerce platform combines Discovery, Shopping, and Purchasing into one seamless customer journey that starts and ends on the social 'shoppable' content.

While the social commerce app focusses on Fashion, Beauty, Lifestyle, DIY etc., users download the Android app and create their profile page that curates' photos/videos of clothing ensembles based on their favorite brands.

From there, they can upload photos/videos of their own outfits and accessories - with tags that link to the brands they love and share information on where to buy them - or peruse the platform's other content to shop themselves.

Their uploaded content generates loyalty points with the brands they wear, so that they can redeem their "Social Credits" they're putting on the app. Users can sort by Brand, Retail or Category, and the Technology tracks data from the product images, videos, user-clicks and interactions.

Using Artificial Intelligence, the Woovly app has been trained to automatically recognize Clothing and Fashion accessories in an uploaded picture or a video, making the users' brand-tagging process easy.

As per experts, the market research data confirms that the social commerce sector will grow to USD 100 billion from the current USD 1 billion by 2025 in India.

These numbers are on the top of the existing e-commerce which will aggravate to USD 200 billion opportunities by 2025. Thus, reinventing Woovly while giving it a brand-identification context seems to be a new path leading it to success as the platform simultaneously supports content creators and artists.

Since July 2020, Woovly has seen a surge in the number of users, content and brands. There has been 200k+ brand-tagged user generated content via 2.6 plus million users.

Some of the globally renowned brands being Nike, ZARA, SUGAR Cosmetics, CROCS, among many such. All the tags generated by the users' content is what makes them "SHOPPABLE". Woovly has kickstarted its revenue with an annualized run rate of Rs 6 Crores.

Along with the globally famous brands, Woovly has collaborated with 30 plus Direct-to-Customer (D2C) brands. By March 2021, Woovly is looking forward to partner with at-least 500 plus D2C brands, and help them generate leads and sales through its AI-driven Brand-tagged user-generated content.

Woovly has raised USD 2.5 million in the pre-series A round from SOSV - VC fund based from New Jersey and Duane Park, family office in India.

"The breakthrough idea of social commerce via AI driven brand tagged UGC is consumer-to-consumer-to-brand (C2C2B), rather than just another way of conducting B2C commerce," said Venkat, CEO, Woovly, while commenting on the relaunch.

"Here we have, one user who inspires the other to shop socially, all at one click. Woovly empowers everyday users to be rewarded for the content they create, and share while serving as free influencers for their favorite brands, and products," said Neha Suyal, CTO & COO, Woovly, speaking about the features.

With this new pivot, the team at Woovly is all geared up to capture their market share of the next USD100 Billion market opportunity in the Social Commerce space.

This story is provided by NewsVoir. ANI will not be responsible in any way for the content of this article. (ANI/NewsVoir)

DISCLAIMER


(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)
image
Business Standard
177 22

Introducing Woovly 2.0 - A social commerce app for brand-tagged UGC

New Delhi [India], October 9 (ANI/NewsVoir): As the COVID-19 pandemic has changed our way of life, both at work and at home, most businesses have changed their current ways to adapt to the current market environment.

Woovly, a successful start-up, which earlier was a one-of-its-kind adventure experience-platform where one could create a bucket list for themselves, or be a part of similar communities, has now redefined itself, matching pace with the new normal.

The platform revamped its format, considering the pandemic and its ongoing consequences and redefined its identity as a social commerce platform which helps users to shop instantly via AI-driven brand-tagged user generated content.

Woovly, the social commerce platform combines Discovery, Shopping, and Purchasing into one seamless customer journey that starts and ends on the social 'shoppable' content.

While the social commerce app focusses on Fashion, Beauty, Lifestyle, DIY etc., users download the Android app and create their profile page that curates' photos/videos of clothing ensembles based on their favorite brands.

From there, they can upload photos/videos of their own outfits and accessories - with tags that link to the brands they love and share information on where to buy them - or peruse the platform's other content to shop themselves.

Their uploaded content generates loyalty points with the brands they wear, so that they can redeem their "Social Credits" they're putting on the app. Users can sort by Brand, Retail or Category, and the Technology tracks data from the product images, videos, user-clicks and interactions.

Using Artificial Intelligence, the Woovly app has been trained to automatically recognize Clothing and Fashion accessories in an uploaded picture or a video, making the users' brand-tagging process easy.

As per experts, the market research data confirms that the social commerce sector will grow to USD 100 billion from the current USD 1 billion by 2025 in India.

These numbers are on the top of the existing e-commerce which will aggravate to USD 200 billion opportunities by 2025. Thus, reinventing Woovly while giving it a brand-identification context seems to be a new path leading it to success as the platform simultaneously supports content creators and artists.

Since July 2020, Woovly has seen a surge in the number of users, content and brands. There has been 200k+ brand-tagged user generated content via 2.6 plus million users.

Some of the globally renowned brands being Nike, ZARA, SUGAR Cosmetics, CROCS, among many such. All the tags generated by the users' content is what makes them "SHOPPABLE". Woovly has kickstarted its revenue with an annualized run rate of Rs 6 Crores.

Along with the globally famous brands, Woovly has collaborated with 30 plus Direct-to-Customer (D2C) brands. By March 2021, Woovly is looking forward to partner with at-least 500 plus D2C brands, and help them generate leads and sales through its AI-driven Brand-tagged user-generated content.

Woovly has raised USD 2.5 million in the pre-series A round from SOSV - VC fund based from New Jersey and Duane Park, family office in India.

"The breakthrough idea of social commerce via AI driven brand tagged UGC is consumer-to-consumer-to-brand (C2C2B), rather than just another way of conducting B2C commerce," said Venkat, CEO, Woovly, while commenting on the relaunch.

"Here we have, one user who inspires the other to shop socially, all at one click. Woovly empowers everyday users to be rewarded for the content they create, and share while serving as free influencers for their favorite brands, and products," said Neha Suyal, CTO & COO, Woovly, speaking about the features.

With this new pivot, the team at Woovly is all geared up to capture their market share of the next USD100 Billion market opportunity in the Social Commerce space.

This story is provided by NewsVoir. ANI will not be responsible in any way for the content of this article. (ANI/NewsVoir)

DISCLAIMER


(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

image
Business Standard
177 22