SPONSORED CONTENT

Kings XI Punjab is now 'Punjab Kings'

February 17, 2021 23:30 IST | ANI Press Release
Tennis player James Blake
Kings XI Punjab

By Kings Xi Punjab,

New Delhi [India], February 17 (ANI/NewsVoir): Kickstarting the IPL season, Kings XI Punjab today announces the unveiling of a new brand identity i.e., Punjab Kings and logo which communicates the spirit of Punjab. The new brand name enhances the connection, that the team has built over the years with its fan base around the world and helps it to stand out amongst the competition.

The new brand identity is more contemporary and evolved, extends to accentuate the team's Punjabi provenance. Through the renewed identity, the spirit of Punjab is coming to light, infusing vigour and vibrancy while maintaining the long legacy through the motif, lion. The brand name and monogram, lion in the team's logo stand for exuberance. It is symbolic of the dynamic and distinctive edge of the team, through its sharp forms. While the colour stands for vibrancy, the roaring lion monogram has been simplified to an iconic rendition which fits into a confined space while giving all the elements a very modern feel.

Commenting on the occasion the promoters philosophy of Punjab Kings said, "We are much more than a team, but a family which has come together and built a connection with our fans through our relentless hard work. The new brand logo and name are an extension to our undying spirit of fighting against all odds and celebrating the true spirit of Punjab."

Speaking on the new brand identity Satish Menon, CEO, Punjab Kings said, "Punjab Kings is a more evolved brand name, and we understand it was a right time for us to move focus on the core brand itself. The change in brand identity is not about changing our brand ethos but celebrating our oneness as we stand in the unit like a family. The new logo honours the liveliness and vibrancy of the brand and provides modern elements, while we stand out from the rest of the teams."

Apart from the logo change, the branding elements, communication, and messaging have been given a more simplified and inclusive look.

One of the eight inaugural franchises of the Indian Premier League, Punjab Kings (previously Kings XI Punjab) is owned by a consortium of prominent industry figures Ness Wadia, Mohit Burman, Preity G Zinta and Karan Paul. Based in Chandigarh, Punjab Kings thrives on their fighting spirit, coupled with the wholeheartedness and positive outlook that represents Punjab. Punjab Kings has always followed their motto - Live Punjabi, Play Punjabi and drawn attention with their never-say-die attitude, entertaining cricket and dedication to sportsmanship. The brand's infectious personality has built a strong affinity with fans as a team that strives to provide a global platform for local and upcoming talent.

This story is provided by NewsVoir. ANI will not be responsible in any way for the content of this article. (ANI/NewsVoir)

DISCLAIMER


(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

 

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Kings XI Punjab is now 'Punjab Kings'

By Kings Xi Punjab,

New Delhi [India], February 17 (ANI/NewsVoir): Kickstarting the IPL season, Kings XI Punjab today announces the unveiling of a new brand identity i.e., Punjab Kings and logo which communicates the spirit of Punjab. The new brand name enhances the connection, that the team has built over the years with its fan base around the world and helps it to stand out amongst the competition.

The new brand identity is more contemporary and evolved, extends to accentuate the team's Punjabi provenance. Through the renewed identity, the spirit of Punjab is coming to light, infusing vigour and vibrancy while maintaining the long legacy through the motif, lion. The brand name and monogram, lion in the team's logo stand for exuberance. It is symbolic of the dynamic and distinctive edge of the team, through its sharp forms. While the colour stands for vibrancy, the roaring lion monogram has been simplified to an iconic rendition which fits into a confined space while giving all the elements a very modern feel.

Commenting on the occasion the promoters philosophy of Punjab Kings said, "We are much more than a team, but a family which has come together and built a connection with our fans through our relentless hard work. The new brand logo and name are an extension to our undying spirit of fighting against all odds and celebrating the true spirit of Punjab."

Speaking on the new brand identity Satish Menon, CEO, Punjab Kings said, "Punjab Kings is a more evolved brand name, and we understand it was a right time for us to move focus on the core brand itself. The change in brand identity is not about changing our brand ethos but celebrating our oneness as we stand in the unit like a family. The new logo honours the liveliness and vibrancy of the brand and provides modern elements, while we stand out from the rest of the teams."

Apart from the logo change, the branding elements, communication, and messaging have been given a more simplified and inclusive look.

One of the eight inaugural franchises of the Indian Premier League, Punjab Kings (previously Kings XI Punjab) is owned by a consortium of prominent industry figures Ness Wadia, Mohit Burman, Preity G Zinta and Karan Paul. Based in Chandigarh, Punjab Kings thrives on their fighting spirit, coupled with the wholeheartedness and positive outlook that represents Punjab. Punjab Kings has always followed their motto - Live Punjabi, Play Punjabi and drawn attention with their never-say-die attitude, entertaining cricket and dedication to sportsmanship. The brand's infectious personality has built a strong affinity with fans as a team that strives to provide a global platform for local and upcoming talent.

This story is provided by NewsVoir. ANI will not be responsible in any way for the content of this article. (ANI/NewsVoir)

DISCLAIMER


(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

image
Business Standard
177 22