BS Marketing Initiative

Visibility in AI Shopping Searches Is the New Pricing

New Delhi [India], March 31: In India's mobile phone market, the first price that increasingly matters is not always the one printed on the handset box. It is the cost of invisibility in AI shopping searches, where consumers now compare models, check features, ask follow up questions and narrow their options before they step into a store or open a marketplace app. Google has said its AI Mode is designed to handle longer, more complex questions and help users compare options, while its shopping updates describe the experience as covering the journey from inspiration to purchase. OpenAI, too, says shopping results in ChatGPT can surface merchant lists using product and merchant data such as availability, price and quality.

Rajhans Cinemas Fortifies NCR Presence with Premium Three-Screen Multiplex Launch in Sector 99, Gurugram

Gurugram (Haryana) [India], March 31: Rajhans Cinemas, one of India's premier and fastest-growing cinema chains, today announced the strategic expansion of its National Capital Region (NCR) footprint with the unveiling of a new luxury multiplex at Ocus Medley, Sector 99, Gurugram. This launch marks a significant milestone in the brand's mission to redefine the cinematic landscape through a fusion of cutting-edge technology and bespoke hospitality.

IRS Officer & Fit India Ambassador Narendra Kumar Yadav Set to Launch New Book Highlighting Fitness as a Key Pillar of India's 2047 Vision

New Delhi [India], March 31: Bringing together the themes of fitness, public policy, and India's long-term development vision, IRS Narendra Kumar Yadav is set to launch his new book, Fitness & Bharat @2047, a thought-provoking work on the role of health in building a stronger nation.

IIM Udaipur Confers Degrees on 481 Graduates at its 14th Convocation Ceremony

Udaipur (Rajasthan) [India], March 31: The Indian Institute of Management Udaipur hosted its 14th Annual Convocation for its PhD, Two-Year MBA (Batch of 2024-26), One-Year full-time MBAs in Global Supply Chain Management and Digital Enterprise Management (Batches of 2025-26), on Monday, March 30, 2026, at its pristine 300-acre campus at Balicha, Udaipur. Mr. Pankaj Patel, Chairman of the Board of Governors of IIM Udaipur, presided over the Convocation. The Convocation Address was delivered by Mr. B.S. Nagesh, Founder TRRAIN, Ex Non-EX Chairman Shoppers Stop Ltd., who was the Chief Guest of the Convocation and the concluding address by Prof. Ashok Banerjee, Director, IIM Udaipur. The convocation was graced by members of the Board of Governors, the Faculty & Staff of IIM Udaipur, and parents and relatives of the graduating students.

VinFast Sets an Unprecedented Record by Completing 3,520 Vehicle Orders in One Day

Gurugram (Haryana) [India], March 31: VinFast has set a record by completing 3,520 electric vehicle orders on March 28, 2026. This milestone demonstrates the company's operational capability while also reflecting strong consumer demand and signaling that Vietnam's transition to green mobility is entering a new phase.

NIF Global Curates a Powerful Unfiltered Conversation with Gauri Khan and Ananya Panday

Mumbai (Maharashtra) [India], March 31: NIF Global (New York Institute of Fashion) curated an inspiring and unfiltered conversation featuring its esteemed mentor Gauri Khan and style icon Ananya Panday, offering students a rare glimpse into the realities of building a career in the creative industries.

Vedica Brings Premium Hydration to Def Leppard's India Tour Across Three Cities

Mumbai (Maharashtra) [India], March 31: Vedica, Bisleri International's premium beverage category, joins the India tour of legendary rock band Def Leppard, produced and promoted by BookMyShow Live, the live entertainment experiential division of BookMyShow. Spanning three cities including Shillong, Mumbai and Bengaluru, the tour will bring together thousands of fans for a high energy live music experience.

Boston Financial Advisory Group Announces Continued Expansion and Strengthened Global Financial Services Offerings

Monroeville (Pennsylvania) [US]/ Bangalore (Karnataka) [India], March 31: Boston Financial Advisory Group (BFAG), a premier global provider of financial accounting, consulting, and outsourcing services, today announces continued strategic growth and enhanced service capabilities to support businesses worldwide. With a strong presence across North America, Asia, the Middle East, and beyond, BFAG reaffirms its commitment to empowering companies with best-in-class financial solutions that drive growth, compliance, and strategic decision-making.

Nykaa is Back with the Third Edition of the Best in Beauty Awards - Vote for your Favourites Now!

Mumbai (Maharashtra) [India], March 31: Every beauty lover has that one product they can't stop recommending. The foundation that never fails, the moisturiser that saves their skin, the lipstick they've bought in every shade. The Nykaa Best in Beauty Awards are back for its third edition, giving beauty enthusiasts across India the chance to champion exactly those favourites. What started as a celebration of consumer-loved beauty has quickly grown into one of the most influential moments in India's beauty calendar. Across its first two editions alone, the awards have seen over 2.6 lakhs votes, proving just how powerful the voice of the beauty consumer truly is.

VerSe Innovation Appoints P.R. Ramesh as Independent Director and Chair of Audit Committee to Strengthen Governance Ahead of Next Phase of Growth

New Delhi [India], March 31: VerSe Innovation, India's leading AI-powered local language technology platform and parent entity of Dailyhunt, Josh, Magzter and NexVerse.ai today announced the appointment of Mr. P. R. Ramesh as an Independent Director on its Board. He will also serve as Chair of the Audit Committee, reinforcing the company's governance architecture as it advances toward its next phase of institutional and strategic growth.