#BeTheSparkle by celebrating an #ApnepanWaaliDiwali with SBI Card

In the times where care and affection are valued more than ever before, practicing the act of kindness is becoming a daily ritual and a thing to put in our lives. One fine example of this change, is how our celebrations and festivities have come down a notch, and such occasions are about being authentic and celebrating realness.

And so, this year, Diwali will be about cherishing togetherness, love, and care with people who matter to you the most. It’s the time to nourish our bonds and celebrate them with people who impact our everyday lives. SBI Card’s campaign #ApnepanWaaliDiwali celebrates this same sentiment of closeness and togetherness. This time, there will be mellowed-down noise of crackers, fewer gatherings, and lesser late-night parties to ensure social distancing. Nevertheless, the true spirit of celebration should carry on! This campaign encourages us to shower love and appreciation on who are a part of our lives, be it domestic help, drivers, guards, teachers, doctors or our near and dear ones.

The SBI Card campaign gives a touching message that this Diwali is the celebration of joy, happiness, and to think beyond by sharing love along with the usual tokens of gift. 

The film from SBI Card, by showing the emotional connection between a driver and his employers, puts forward this spirit of celebrating togetherness and cherishing relationships around us. The heart-warming film inspires us to #BeTheSparkle and celebrate those who silently touch our lives every day. 

You can enjoy an #ApnepanWaaliDiwali with over 1000 attractive offers across 2000+ cities. With SBI Credit Cards, you can shop on EMI at 84,500 merchants and in 1.3 lakhs + stores. Shoppers can also avail EMI at no extra cost across 14 brands in electronics & mobile categories. The Deepavali offer allows you to choose offers across a wide array of options like fashion & lifestyle, electronics, mobiles, jewelry, department stores, dining, travel, and online marketplaces. Some of their key national partners include Pantaloons, Brand Factory, Fabindia, Home center, AJIO, LG, Samsung Mobile, Croma, Star Bazaar, Grofers, Reliance Jewels, Amazon, Tata Cliq, Makemytrip, Swiggy etc. For more details on offers, visit sbicard.com/Diwali.

So this Diwali it’s your chance to #BeTheSparkle and light the lamps of #ApnepanWaaliDiwali by showing love, care, and appreciation to your close ones with this festive offer. Because it’ the season to be kind, grateful, and thankful.