BS Marketing Initiative

CAT Productions disrupted the corporate film status-quo in India, says CEO


December 28, 2021 16:23 IST
[ CAT productions CEO Amarnath Sankar and CCO Chachu Jacob in Pepper Awards 2021 ]

Corporate film is an umbrella term used to define all video communications used for internal or external corporate messaging. One way that a corporate film can be distinguished from traditional video advertising is the B2B target audience rather than the general public.

CAT Productions is a creative startup from Kochi, Kerala, which powers the B2B communications and corporate reputation of big brands, both Indian and international, with their creatively superior and impactful video content.

Over the years, while a large number of corporate videos weren’t able to raise the bar in terms of visual quality and engagement, CAT Productions disrupted the status-quo by bringing in “#CATQuality” video content to corporate filmmaking. Today CAT Productions delivers award-winning content.

Asked about their vision, the CEO, Amarnath Sankar says, “Our vision is to tell stories that every business can be proud of. Our topmost priority is engaging with clients in a unique way and showcasing their success through our films.”

From Fortune 500 companies to start-ups, from government organizations to NGOs, from large manufacturing and engineering firms to FMCG businesses to gaming, CAT Productions has all that it takes to deliver the best corporate films.

Currently, the company serves more than 150 corporate clients across the world. Led by the CEO Amarnath Sankar, and powered by the creative head Chachu Jacob, CAT has achieved several milestones and continues to do so year after year.

Tencent, IREL, ITC, ELGi, Decathlon, Flipkart, RedHat, Firmenich, and ViVo are some of the biggest corporations with which CAT Productions has collaborated. The CEO asserts, “The reason behind these successful collaborations is our work which speaks for itself. We help companies communicate effectively in a way that ups their impact with #CATQuality video content.”

Eight and half years of CAT’s journey has taken the Indian corporate film industry to new heights. It has not only elevated the corporate world but has also inspired many aspiring entrepreneurs to kickstart creative startups.

During the pandemic CAT bagged awards for two iconic projects. One was the Adgully Mobexx Award, 2021, for a popular hyper-local commercial for Vivo, and the other was the Date Dcore corporate film, Pepper Creative Awards, 2021.

CAT Productions keeps working to come up with innovative ideas and is sure to keep continuing to impress with their incredible work.


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