With BLive Music Entrepreneur Mahesh Kukreja Scripts a Success Story in The Music Industry

With the digital revolution happening, there is a space and opportunity for everyone to create content and make themselves heard. These days, one sees so many people taking the initiative to start a music label. However, very few of these labels manage to leave a mark. One music label that has truly stood out and made a name for itself is BLive Music, a music company owned by Mahesh Kukreja.

Talking about the idea behind starting this label, Mahesh says, “There are many talented singers, musicians, composers and lyricists who work in the independent space but do not get the right opportunity to showcase their talent. Their music has honesty and soul and is not driven by market trends. We thought of launching a music label that would act as a solid platform for these talented artists and bridge the gap between them and the audience.”

Launched in 2018, BLive Music has churned out a lot of fresh music and music videos that have struck a chord with the listeners all over the globe. The views they have garnered serve as a testimony to the kind of love they have received from the audience. Some of the most popular songs that have come out of this label include “Wallah Wallah”, “Chann Mahiya Ve” and “Dekhe Saare Khwaab”. 

“While our focus has been on creating quality content, we realize that it is very important to market a product well. We promote our music through all platforms be it TV, radio, digital and print. Apart from working hard on the music tracks, we also ensure that the music video looks appealing. We have some major plans to expand the company and offer a lot more music to the audience this year”, the young entrepreneur says.

Some of the biggest names from the industry including Remo D’Souza have collaborated with BLive Music and the speed at which the company is growing, it should have many more milestones to celebrate in the near future.