MS Dhoni wants to trademark 'Captain Cool'; legal experts raise flags

Dhoni filed his trademark application through the Trademarks Registry's Kolkata office under Class 41, which covers education, training, entertainment, sporting, and cultural activities

Former Indian cricket captain Mahendra Singh Dhoni last month filed an application to trademark “Captain Cool”, the sobriquet long linked to his calm and composed demeanour on the field.

 

Dhoni thus joins the growing list of Indian celebrities seeking intellectual property rights to protect their name and brand value.

 

In 2023, actor Amitabh Bachchan secured legal protection for his personality rights, safeguarding the commercial use of his name, image, voice, and other distinctive attributes. Soon after, actor Anil Kapoor obtained an order from the Delhi High Court restraining unauthorised use of his name, likeness, voice, image, or elements of his