No festival boost, media companies witness dip in ad revenue in Q3FY25

This comes after media companies reported a decline in their traditional advertising revenue in Q2 (July-September) of FY25

Economy’s weak spell outweighed the expected festival fillip for the media companies during the third quarter of financial year 2025 (Q3FY25) as most firms saw their advertisement revenue dip.

 

This comes amid the ongoing churn, as more and more advertisers’ budget is shifting to digital media from the traditional platforms like newspapers.

 

Media companies had reported a decline in their traditional advertising revenue in Q2 (July-September quarter) of FY25 with hopes that the festive season would help revive their advertising revenues.