Govt Advertisement

The ad world's storyteller: Remembering Piyush Pandey and his timeless work

A Padma Shri awardee and the face of Ogilvy India for over four decades, Pandey was widely regarded as one of India's most influential advertising figures

SC gives 2-month deadline for states to create system for misleading ads

Observing that misleading advertisements could cause great harm to the society, the Supreme Court on Wednesday set a two-month deadline for the states and union territories to create a grievance redressal mechanism to deal with complaints against such ads. Issuing a slew of directions to curb misleading advertisements, a bench of Abhay S Oka and Ujjal Bhuyan said they could cause great harm to the society and that it was essential to stop them and save the ignorant masses. The state governments, the court said, should create mechanisms for members of the public to lodge complaints against objectionable advertisements prohibited under the Drugs and Magic Remedies Act, 1954. The 1954 act is more than 70 years old and there is no implementation in its true letter and spirit, it said. "We direct the states governments to create proper grievance redressal mechanisms within a period of two months from today and give adequate publicity to the availability at frequent intervals." The ...

No festival boost, media companies witness dip in ad revenue in Q3FY25

This comes after media companies reported a decline in their traditional advertising revenue in Q2 (July-September) of FY25

Indonesian cabinet ministers deny claims they misused government aid

Four Indonesian Cabinet members testified Friday that no rules were violated in the distribution of government aid during the recent election campaign, despite claims by the two losing presidential candidates that it was used for the benefit of the election winner. Defense Minister Prabowo Subianto won the election with 58.6% of the votes, or more than 96 million ballots, more than twice the amount received by each of the two runner-ups in the three-way race, according to the General Election Commission. The losing candidates former Jakarta Gov. Anies Baswedan and former Central Java Gov. Ganjar Pranowo say the election was marred by irregularities and are asking the Constitutional Court to annul the results and order a revote in separate lawsuits. They say Subianto's victory was the result of widespread fraud and that outgoing President Joko Widodo and his administration bent laws and norms to support Subianto, with government social aid used as a tool to buy votes. Indonesian .

Govt directs digital platforms not to carry ads of fraudulent loan apps

The government has directed social media and online platforms to ensure that they do not host advertisements of fraudulent loan apps, Union Minister Rajeev Chandrasekhar said on Wednesday. Chandrasekhar said the IT ministry has made it clear to the platforms that they cannot carry fraudulent loan apps as those are misleading and exploit people using the internet. "One of the areas we are now cracking down on is advertising of fraudulent loan apps that many platforms are carrying and we have, through yesterday's advisory, made it clear that no intermediary can carry advertisements of fraudulent loan apps because it will be misleading and exploits people who are using the internet," the Minister of State for Electronics and IT said on the sidelines of an event. Jurisprudence and government approach on safe and trusted internet is evolving, he said adding that IT rules clearly specify 11 areas of prohibited content.

Centre spent Rs 967.46 cr on ads in print media from 2019-24: Anurag Thakur

The government on Tuesday said it had spent Rs 967.46 crore through the Central Bureau of Communication for publicity of its schemes in the print media from 2019-20 to 2023-24. In a written reply in the Lok Sabha, Information and Broadcasting Minister Anurag Thakur said the Central Bureau of Communication (CBC) releases awareness/publicity campaigns through print media in accordance with the Print Media Advertisement Policy, 2020. "The details of expenditure incurred by CBC, under the Ministry of Information and Broadcasting, on awareness/publicity campaigns about schemes and programmes of the government of India through print media from 2019-20 to 2023-24 (till 12.12.2023) is Rs 967.46 crore," Thakur said. The minister said as of March 31, 2019, 1,19,995 periodicals, including newspapers, were registered with the Registrar of Newspapers for India (RNI). The number was 1,43,423 in 2020, 1,44,520 in 2021, 1,46,045 in 2022 and 1,48,363 in 2023.

Print media revenue to rise 13-15% in FY24 due to higher ad spends: CRISIL

This will increase the profitability of print media by 10% to 14.5% this year

LIVE: Former Union Minister Sharad Yadav passes away, confirms his daughter

Catch all the live updates from across the globe here

Govt spent Rs 3,339 cr for print and electronic media ads in 5 yrs: Thakur

The government spent Rs 3,339.49 crore on advertisements in the print and electronic media over a five-year period from 2017, Information & Broadcasting Minister Anurag Thakur told the Rajya Sabha on Thursday. In a written reply, Thakur said the government had spent Rs 1,756.48 crore on advertisements in the print media from 2017-18 till July 12 this year. The expenditure on advertisements in the electronic media in the same period was Rs 1,583.01 crore. The expenditure was incurred by the government through the Central Bureau of Communication, Thakur said. The minister said there was no expenditure incurred by any ministry or department of the government on advertisements in foreign media through the Ministry of Information and Broadcasting.

Big spenders: Election expenses cross Rs 6,500 crore, shows data

An audit data reveals that in the 2015-2020 period, the BJP spent over Rs 2,000 crore of its total election expenditure on advertisements and publicity alone

Centre splurged Rs 713.20 crore on ads in 2019-2020, reveals RTI

The government of India spent a total of Rs713.20 crore on advertisements, with maximum share to the electronic media, during the financial year 2019-2020, a RTI reply to a Mumbai activist revealed

Covid-19: Quirky campaigns to bring lasting change in people's behaviour

How can governments and health agencies drive lasting lifestyle changes to combat Covid-19?

Advertisement extravaganza: Govt spends Rs 49 bn on publicity in last 4 yrs

This amount is double the sum spent by the government's predecessor in 37 months: The Congress-led UPA govt spent Rs20.48 bn between March 2011 and March 2014