Page 112 - News

Sports viewership rising in India, biz of leagues requires high investment

Executives see daily commute as major productivity drain

Executives with scandal-tainted firms pay penalty in job market

Uber: Tugging at the heartstrings

In its maiden advertising campaign, Uber captures the sense of hope and the belief in possibilities that is driving India

Statspeak: On-call services

Can ITC race to the top?

The number three player in the foods business is beefing up its product portfolio and distribution muscle to take on Parle and Britannia

Shyamal Majumdar: The promoter-professional combine

Family businesses have had a mixed record in attracting and retaining professional talent

Breaking away from the pack

Banks and insurance companies are climbing up the brand tables by swinging the spotlight on to customer experience and digital marketing

Indian millennials optimistic about future job opportunities: Telenor survey

On which jobs robots would most likely replace humans in, 38% of Indian respondents predicted that the manufacturing and engineering industries would see the most machine takeovers

LMA wins best management association award for 2015-16

The B-school has win the title in Category-II for the third consecutive year

Creative head

Smartphone users in India are conscious about value, not price: Sudhin Mathur

Interview with Executive director, Lenovo MBG India

HDFC, Airtel, SBI most valued brands

Local brand valuations grew faster than global brands; overall top 50 brand value dipped 2% in 2016: BrandZ Top 50 report

Neuroscience and advertising

Marketers must understand how the dopamine system affects brand choice

For a bigger share of the pie

Instead of spending money on raising awareness at the top of the purchase funnel, Swiggy is focused on investing across the entire customer journey

ITC brews a premium play

With its gourmet coffee Sunbean, the company is looking to expand its portfolio of premium brands

Javadekar hints at greater autonomy, wants older IIMs to scale up

Issues like IIM Bill, faculty shortage, research quality, capital infusion discussed in the 'closed door' meeting

Rebooting Reebok

The footwear brand is working hard to regain lost glory in the Indian market and build itself up as a premier fitness label

Disconnected brands

Even as the Indian smartphone market is witness to an unprecedented brand rush, veterans LG and Sony are struggling to crack the code

ShopClues goes all out on digital

The digital campaign will look to target the company's 40-50 million online customers with specific offers