Page 126 - News

Online buyers in India more likely to use mobile for regular purchase

Battling unconscious biases

The leader needs to be a role model through an inclusive approach towards minority groups

Pepperfry: Virtual bait for offline buyers

A new ad campaign by Pepperfry lures customers to junk the old habit of getting furniture made at home and opt for online shopping

Nutty flavour

Technology is disrupting television consumption habit: Salil Kapoor

Interview with MD, HOOQ

Online stealth

TI Cycles packs in a punch with the new Roadeo

Chennai-based TI Cycles hopes to stay relevant with an improved version of its special bicycle targeted at children in the 8-14 year segment

LIC tops loyalty charts, but lead narrows

Private insurers snap at the heels of the public sector behemoth, closing the gap with the lead insurer according to a survey by IMRB

Brand Raina comes in the spotlight

Breaking away from his brand agency Rhiti Sports, Suresh Raina wanted to go his own way. The captaincy of Gujarat Lions seems to have delivered just that

SAP India, CIIE announce second edition of Startup Accelerator

The Accelerator seeks to mentor and build capacities of 30 start-ups by 2017

The adaptive CIO

Chief information officers have to reimagine their roles if they're going to be instrumental in business success

Reynolds makes way for Rorito in pens

GM Pens, best known as Reynolds' former India licensee, hopes to ride the stationery wave with Rorito. Will the strategy work?

ISB's one-year management course sees higher competition

Interest for admission to the course also increased due to strong placements with the Class of 2016, which received a record 1,149 offers

Titan pins its hopes on digital

With its Caratlane acquisition, the company looks to leverage the trust of its flagship brand Tanishq to break into the growing online jewellery market

Snapdeal cuts new hiring by more than 50%

Not chasing IIM-A graduates whose joining dates have been deferred by rival Flipkart, says the company

Time to revalue valuation

Why do we still depend on substitutes for assessing the value of intangible assets?

Statspeak: Raking in mobile money

Home truths

That more and more people are buying real estate offerings online proves that their perception of online security is changing

TataSky: Loyalty on a platter

How do you grow if you find yourself in a commoditising industry characterised by similar offerings? The answer, TataSky believes, is in forging an emotional connect with the consumer

E-commerce emerging as a more lucrative career option than IT