Page 140 - News
The Patanjali effect
Patanjali Ayurved has prised open the herbal and ayurvedic market for personal care products and foods, setting the stage for a fresh battle of brands in the categories
 "The Patanjali effect")
Marketing, finance see most offers at IIM-Lucknow
Some of the top recruiters across different sectors were Accenture, Aditya Birla Group, Amazon, Avendus, Flipkart, Hindustan Unilever, P&G, TAS and BCG
 "Marketing, finance see most offers at IIM-Lucknow")
 "Loyal, but not exclusive")
Chinks show up in Colgate's armour
Both competitive intensity and environmental factors are contributing to the leading oral care brand's pain points
 "Chinks show up in Colgate's armour")
 "What India likes to watch")
 "Digital driver")
 "Equity incentives boost teamwork across companies")
 "Year of 'softwarisation' and data for social good in Asia")
In search of a clear road map
Uncertain success is a long-term impact of an overarching IT architecture
 "In search of a clear road map")
In the fitness of things
A new campaign for McVitie's pitches its Digestive and WholeWheat Marie as 'healthier marie' to make the brand an essential part of a consumer's regular purchase basket
 "In the fitness of things")
Optimism is high, but the business environment is challenging: Mark Goodburn
Interview with Global head of advisory, KPMG
 "Optimism is high, but the business environment is challenging: Mark Goodburn")
Going reverse is just fine
Why more and more companies are warming up to the idea of reverse mentoring
 "Going reverse is just fine")
IIM Lucknow completes final placements
Places 446 students of the 30th batch in just over three days
 "IIM Lucknow completes final placements")
Obit: A G Krishnamurthy (1942-2016), Indian advertising's glorious crusader
AGK will be best remembered for the Indian stamp that he brought to advertising, almost a decade before O&M's Piyush Pandey took over the mantle
 "Obit: A G Krishnamurthy (1942-2016), Indian advertising's glorious crusader")
Start-ups slow down hiring at IIMs
Start-ups, especially the e-commerce players, are either staying away from these campuses or recruiting in much smaller numbers than last year
 "Start-ups slow down hiring at IIMs")
STEM and digital profiles high on wish lists: Randstad survey
87% of survey respondents say if they were 18 years old again, they'd opt for a study field within STEM; 89% would focus on digital/online
 "STEM and digital profiles high on wish lists: Randstad survey")
Nirma plays a new tune
With a new ad that takes on old rival HUL, is the brand repositioning itself in the premium category?
 "Nirma plays a new tune")
BCG top recruiter at IIM-A's summer placements
It made as many as 19 offers in a placement process involving more than 110 firms looking to absorb 400 students
 "BCG top recruiter at IIM-A's summer placements")
Yuvraj Singh: Play, pause and replay
Yuvraj Singh's comeback is being tracked closely by brand meisters, but his endorsement heydays may well be behind him
 "Yuvraj Singh: Play, pause and replay")
Paytm reaches for the cashless crown
In its quest for mass market status, the company is trying to find new users in new territories. Can it make the leap?
 "Paytm reaches for the cashless crown")