Page 340 - News

Strategic tools for the practising manager

KIT

Soft selling

Think for yourself

Fizz with food

Sharing ownership

MICA placements grab global attention

Net Gains

Clashing colours?

CAMPAIGN LOGIC

The Book that that inspired me

For intellectual brand leadership

EDUCATION

Raw strings ripen

ADVERTISING

IIMB's course for women

At IIM-A, $1,85,000 offers top the chart, Rs 12 lakh at IIM-L

IIMB signs MoU with Toshiba

Promotions Vs Pay hikes

Beyond the classifieds

CAMPAIGN LOGIC

Drucker for dummies

GUEST COLUMN

`Don`t stick to just one style`

WHAT THEY DON`T TEACH YOU AT B-SCHOOL

Bajaj catches the executive pulse

Strategic tools for the practising manager

KIT