Page 393 - News

Branding beyond the Taj

How the Tata hotel chain is tackling the transition challenges of multiple brands

Trained manpower is key to success in the service business: Anjan Chatterjee

How to build a chain

The top 10 business bestsellers

LEAN IN: WOMEN, WORK, AND THE WILL TO LEAD by Sheryl Sandberg

People give more weight to their own opinions: Francesca Gino

Interview with associate professor of business administration in negotiation, organizations & markets unit, Harvard Business School

Employees as partners

Being treated as an equal and valued part of the organisation brings out the best in the workforce

Marketing via YouTube

Much like Facebook where brands host their own pages to serve as a community platform for users to congregate and interact with the brand, marketers are using YouTube to host individual brand 'channel

Invisible bias

We often associate the amount of effort with the quality of the outcome. This can distort our decision-making

No room for HR

It's a truth seldom acknowledged, but frequently whispered, that HR is the black sheep of management

Sports wear brands work up the fitness track

Puma, Reebok, Adidas and Nike are launching high-performance sports shoes

IIM-B entrepreneurs' centre announces 'next big idea' 2013

The top two entries of the competition get to participate in the Intel global challenge to be held at the Haas School of Business at the University of California

Student's corner

Will learning a web-based engineering course through NPTEL help enhance skills and employability of students and professionals?

IIMs' faculty worked up over appraisal scores

Faculty members' teaching and non-teaching activities are assigned scores for earning incentives under new scheme

AirAsia: The low-cost card may not fly in India

Unlike Malaysia where the airline did not have competition from other LCCs, its new market in India has quite a few thriving players, making it a late entrant

Public sector banks stop recruitment from B-schools after court order

Central Bank of India to appeal in SC against HC order restraining campus hiring

HP has big plans to stir up entry-level printer market

Canon takes the cue, to launch inkjet models for 'Small Office Home Office' users

Rasna takes on Tropicana

With Ju-C, the beverage maker launches a price war in the fruit juice space

Bolero zooms into top five list

Etihad's premium play

The airline's pricing strategy and capacity show it is targeting leisure travellers and corporate clients, rather than blue-collar workers migrating to Abu Dhabi

The top 10 business bestsellers

ACCIDENTAL GENIUS: USING WRITING TO GENERATE YOUR BEST IDEAS, INSIGHT AND CONTENT by Mark Levy

"We were the first to stress on relationship"

My best campaign