Page 404 - News
 "A new engagement tool")
 "Freedom of choice")
 "IPL-6 could see endorsements galore")
Facebook partners telecom companies, phone makers in India mobile push
Company works with mobile carriers, OEMs to give seamless experience to users on mobile platform
 "Facebook partners telecom companies, phone makers in India mobile push")
KKR launches brand campaign for IPL 6
Unveils a new slogan - 'One Team. One Pledge' as its brand campaign
Rasna bets on origin
Fruit Fun will now have variants like Nagpur Orange, Alphonso Mango, Shikanji Nimbupani and Chowpatty Kalakhatta
 "Rasna bets on origin")
CSK: Brand for all seasons
The IPL team is doing all it can for brand extension: getting into gym-cum-health cafes, sports kits apart from a more aggressive pitch in merchandise
 "CSK: Brand for all seasons")
Raychem RPG to now sponsor its Halol workers' education
Company will sponsor a four year diploma in engineering programme specially designed by ITM University for Raychem employees
 "Raychem RPG to now sponsor its Halol workers' education")
Parle turns focus to crackers
Company eyes 30% annual growth in the crackers biscuit segment in coming years
 "Parle turns focus to crackers")
Brands begin wooing Dhawan
Nike, Reebok, Puma in preliminary talks to rope in cricketing sensation as brand endorser
Engineering graduates look at the GATE to state-run companies
About 1,700 jobs are up for grabs at 15 PSUs, which would recruit through GATE
Selective B-school grads prolong placements
Management institutes extend campus hiring season as students prefer to wait for their dream jobs
 "Selective B-school grads prolong placements")
Student's corner
Should the appointment of directors at education institutions should be done without interference from HRD Ministry?
Myth and illusory formulas
Devdutt Pattanaik's approach to management is based on a foundation of unreason
O&M's loss may be others' gain
This year's Goafest will see more participants despite the absence of the country's largest ad agency
 "O&M's loss may be others' gain")
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