Page 57 - News

Turning a market upside down: How Haier's new ad showcases USP of product

The company emphasises the fact that the campaign aims to shift focus from the "product" to "us as a nation"

Factors that help women return to work post their maternity leave

From the employer's perspective managers validated that childcare and maternity are the key exit gates for women

With a bigger emphasis on personalisation, Adidas laces up for a long run

The company has adopted a larger format for all outlets, which it says has allowed customers to get to know the brand better

Disney is pulling out every marketing trick to promote Infinity War

With 2,000 screens and a marketing budget twice that of its mega hit Jungle Book, the studio packs an expensive punch for its most lucrative franchise

Martin Sorrell's exit from the Ad industry sets off questions about future

Sorrell's exit would have been a big deal at any point, but the manner of his departure has amplified the attention

Make each buyout count: How Motherson reaps success from loss-making firms

The automotive component maker has averaged one acquisition per year since 2002, and has managed to turn all except one profitable

IPL 2018: League teams hope to leverage growing star power of the players

According to a report, India's licensing market will grow at 7.4 per cent, which is higher than the growth in USA, Canada, UK combined

Breathing life into brands

How can companies work towards 'real' customer intimacy

Does your organisation conduct gender audits and have a diversity vision?

About 69 per cent of the organisations are unable to understand the financial benefits of diversity

Cheap trading brands are our biggest challenge, says Avneet Singh Marwah

Consumer trust and manufacturing will give us an edge, while price is the competitor's only advantage, says Avneet Singh

Firms are taking less time to detect a security breach, says Accenture

This year, 55 per cent of organisations took one week or less to detect a breach compared to 10 per cent last year

Localisation in India: Carmaker BMW wants to cut cost and time to market

The BMW Group's plant in Chennai produces the BMW 3 Series, the BMW 3 Series Gran Turismo, the BMW 5 Series, the BMW 6 Series Gran Turismo, the BMW 7 Series, the BMW X1, the BMW X3 and the BMW X5

CRISIL SME trackrer: Trailing B-schools have their task cut out

All this limits other B-schools from imparting quality education and achieving desired outcomes (lucrative placements), leading to low seat occupancy

Karsanbhai Patel's Nirma looks to establish a market for new cement labels

Nirma acquired Lafarge India's cement assets through its wholly-owned subsidiary Nirchem Cement at an enterprise value of over $1.4 billion in October 2016

In latest TV ad, Rohit Sharma- endorsed VIP switches to mass appeal

In its latest TV campaign, Aristocrat targets a wider audience following a brand revamp and a new celebrity endorser

Bangalore tops as the highest paying city, standing at Rs 1.08 mn: Report

Chennai (Rs 0.8 million), Hyderabad (Rs 0.79 million) and Kolkata (Rs 0.72 million) are the other three Indian cities paying the highest average salaries to professionals

The consumer purchase cycle now has a rediscovering-the-buyer phase

The consumer purchase cycle now has a discover phase

How firms are deploying AI to manage employee productivity, skilling

The role of AI spans coaching, performance, learning, engagement and career growth

How brands should engage with digital media amid data privacy row

As the clamour for data privacy from consumer groups grows louder, advertisers need to reassess their terms of engagement with digital media

Samsung, Sony, LG lead two years in a row, says Brand Trust Report

While consumer electronics, technology, mobile phones, auto and sports-wear categories dominate the top 20, FMCG has only one entry in the list