 "Vikram Pawah, president of BMW Group India")
This is the way every global carmaker riding into India would want to go, but localisation is not the easiest of tasks. That’s the challenge facing luxury carmaker BMW which announced recently that it would produce the second-generation of its premium small car model, MINI Countryman, with 50 per cent localisation in India. The idea obviously is to cut down costs and time to market. Vikram Pahwa, president, BMW Group, India, says, “The production of the all-new MINI Countryman has commenced at the BMW Group plant in Chennai and the launch is scheduled for May 2018.”
Makes sense, given the
