How brands should engage with digital media amid data privacy row

As the clamour for data privacy from consumer groups grows louder, advertisers need to reassess their terms of engagement with digital media

It has not been an easy last few weeks for many digital and technology companies. Globally, with issues being raised around data leaks, threat to data privacy and of course usage of all this data for targeted and precision advertising on their platforms, there has been a barrage of opinion on how users, political groups, the media owners and advertisers will have to engage with each other over the coming months. 

Indian companies are going to be as affected as their global counterparts by what happens next. As Facebook moves to assuage consumer fears and ensure that future data bleeds