IPL 2018: League teams hope to leverage growing star power of the players

According to a report, India's licensing market will grow at 7.4 per cent, which is higher than the growth in USA, Canada, UK combined

Superheroes and cricketers are of the same feather when it comes to Indian fans, so believe franchise owners and managers of the eight teams playing the Vivo Indian Premier League (IPL) 2018. Eleven years into the league and after a 70 per cent year-on-year growth in merchandise sales over the past three to four years, albeit on a low base, the franchise owners are coming up with innovative games and shows around their teams besides spinning a
wider range of merchandise around their star players.

According to a report (Showbiz: The Indian Superpower Entertainment Marketing Report by ESP Properties, December