Page 59 - News

In the age of digital media, brands look to master the art of the gab

In the pursuit of online popularity, many brands have turned voluble and socially aware. But it is a thin line between engagement and disenchantment, say experts

Company culture is like a vine that needs a trellis, says Denise Lee Yohn

Your organisation shouldn't be designed in a way that's typical of your industry, says Denise Lee Yohn

Only 11% Indian firms are satisfied with current level of talent analytics

24% are satisfied with the current level of workforce planning

Organisations are redesigning jobs around AI and robotics, says report

Vantage point: Insights from cutting-edge research

IPL 2018: CSK, Rajasthan Royals take guard to put troublesome past behind

As in all successful comebacks, strong leadership will be key for Chennai Super Kings and Rajasthan Royals

Art of storytelling in the digital age: Keep the message short and simple

The three-day annual extravaganza for advertising and marketing ended on Saturday

Microsoft, YouTube, Facebook, Google shake down the Indian language tree

Digital platforms look to engage brands and users beyond multi-lingual entertainment content

Newsmaker: Meet ReNew Power's Sumant Sinha, the green power player

The purchase of Ostro Energy strengthens his beliefs in the universal benefits of renewable energy

2.1 billion users to use mobile wallet globally in 2019, reveals study

More than half of companies surveyed around the globe report higher or much higher revenues in the last 12 months

Pepsi's 'Fukrey' campaign shows how soft drinks are linked to food, friends

Pepsi has roped in the Fukrey cast in its new campaign to show how the carbonated soft drink is linked to food and friends

Winning with cloud: Firms using AI, blockchain to drive revenue from data

Firms are starting to appreciate that cloud offers a new platform to drive revenue from data

Innovation a constant with Adobe, speeding it up is its new mantra

Over a third of the company's R&D is carried out in its Noida and Bengaluru labs.

Star India harnessing local actors to push viewership for IPL this year

Digital players ride the Indian Premier League roller-coaster with premium services and entertainment shows

With the merger of Saavn & Reliance Jio, music streaming hits a high note

The deal with Saavn will catapult Reliance to the top of the heap in the OTT market

Vodafone-Idea merger: The making of a brand behemoth

Too big to fail or too big to succeed; the answer lies in how the newly merged company chisels out its new brand identity say marketers

Tata Sky is expanding scope and digital footprint to stay relevant

Tata Sky has identified three distinct consumer categories it wants to cater to: rural,urban and the digitally savvy viewer across geographies

Organisations to experience disruptions due to skills gaps: Gartner

IT operations organisations are being forced to redefine their roles and value propositions from those of technology providers

Instagram set to beat other social media channels in 2018, says report

The India Influence Report 2018 added that 92 per cent marketers are expected to launch at least one influencer campaign this year

Jewellery industry has moved from investment to adornment: CK Venkataraman

The emphasis on new products and innovative collection has significantly increased in Tanishq over the years

Vodafone's initiative to shift customers from assisted-only care to digital

The new-age digital customer is a reality in the telecom domain as well