Page 60 - News

Consumer lifestyles: How long-term megatrends are shaping the world

Educated consumers most likely to research and monitor health issues

Facebook-Cambridge Analytica row: Digital data is irreversible, says expert

The digital ecosystem will continue to grow

Maruti Suzuki's Swift keeps the lead, breaks a-car-a-minute sales barrier

Two editions down and 13 years old, the old warhorse from the Maruti Suzuki stable is still in the list of bestsellers

New Alexa marketing campaign places it at the centre of family life

Amazon claims tens of thousands of Alexa-enabled devices have been sold off

Marketers value the proximity with consumers that new age media offers

Mobile marketing too is gaining momentum due to large user base as well as ease of access

Change with the times: The success mantra of market leader Horlicks

The brand is also widening its appeal, targeting college-going youth as a recent digital campaign '#FearlessKota' emphasised

Reinventing Raymond one click at a time

One of the country's oldest textile majors uses digital to pitch itself to a new audience and their evolving taste in fashion

Ceat Tyres launches an employer branding campaign to woo millennial talent

The company uses humour to pitch itself as a workplace with a difference

Programmatic is transparent, but post-delivery: Vertoz CEO Ashish Shah

We are a US-based firm and our major clients are in the US

Mercedes-Benz is eyeing buyers outside of the top eight cities

A programme like Brand Tour would help Mercedes-Benz go closer to buyers

Emerging markets lag in the adoption of cloud-friendly policies: Study

One of the key findings is, advanced privacy and security policies set leading countries apart from lagging markets

Sports sponsorship: Cricket rules on-ground, football steps up

On-ground sponsorships continued to grow in double digits in 2017, growing by 14.7 percent while overall sports sponsorship grew at 14 per cent in 2017 over the previous year

From Nykaa to Ethicus, brands go ethical, organic to lure luxe millennial

Digital media has spawned a slew of small home-grown labels that offer sustainability at a premium

Dovish Fed fails to lift Indian markets; oil prices hit seven-week high

Trade war fears, higher oil prices weigh on investor sentiment

Mahindra Logistics stock: Shift to organised segment should boost revenues

Significant opportunity exists for the company to penetrate the passenger transport segment, dominated by unorganised players

Sun Pharma: Generic, speciality drugs can drive medium-term earnings growth

Given pricing pressure in the US on its generic portfolio, Sun Pharma has been focusing on bringing to the market its next growth vehicle in the form of speciality drugs

Ramdev plays Swadeshi card: IPL ducks the Patanjali googly; does it matter?

One of the biggest advertisers across media today, Ramdev has declared his brand out of the annual cricket jamboree

Bollywood sets the tune for IPL 2018; Star India, BCCI team up for campaign

As is the practice every year, there is an anthem woven around the campaign this year too

Brand revamp: Yatra has Ranbir singing Bollywood tunes for loyalty

The TVCs promote eCash loyalty and also the airfare-drop protection feature, which shields buyers from fluctuations in prices of air tickets etc

How to ride out Ola-Uber drivers dissent: By changing pricing strategy

Ola, Uber say initiatives in place to satisfy interests of driver partners, but changing pricing to create a self-sustaining model may be the way forward