How to ride out Ola-Uber drivers dissent: By changing pricing strategy

Ola, Uber say initiatives in place to satisfy interests of driver partners, but changing pricing to create a self-sustaining model may be the way forward

An ongoing strike by drivers of Uber and Ola has once again highlighted growing dissatisfaction over dipping earnings. While this week’s strike has mainly hit Mumbai, sporadic protests in the last couple of years in multiple cities indicate that the companies need to pull up their socks to prevent loss of confidence in a workforce that may in turn lead to deterioration in services.

According to reports, drivers claim earnings have fallen from a high of Rs 80-90,000 to less than half of it. One of the key demands of drivers is ensuring business of Rs 0.1 million monthly as