Consumer lifestyles: How long-term megatrends are shaping the world

Educated consumers most likely to research and monitor health issues

Given the big shift that the changing environment, be it in business, politics or technology, has brought about on how brands deliver the goods and pitch themselves to consumers, it is but natural that there has been a significant impact on consumer lifestyles too. Euromonitor International looked at emerging trends, while also monitoring how long-term megatrends are shaping the world.

Experience is important

• It is not just millennial consumers that are putting greater store by experiences that brands offer, the trend is common to all age groups, albeit in differing degrees
• For the young, sought-after experiences are often tied to international travel