The India Marketing Strategy Scholarship Programme offers managers of London-based SMEs (small and medium-sized enterprises) a chance to learn from Indian experts in India about how to build their business in this market. This will be the second batch, looking for a business edge in India, to attend the marketing scholarship programme at IIM-A. The 2009 course was the first that IIM-A had ever run specifically for UK overseas entrepreneurs to increase their understanding of the Indian market.

IIM-A's scholarship programme attracts 18 UK companies

Business Standard

It was already a leader in the mid-market segment (priced between Rs 300-350) with a 78 per cent market share. Radico Khaitan&rsquo;s Magic Moments vodka is now all set to top the mass market segment as well with a 40 per cent growth in sales in this financial year.

Magic Moments in high spirits

WPP Chief Executive Martin Sorrell is a frequent traveller to India. &quot;Business gets me here,&quot; he says. His $13.1-billion marketing communications company is well-entrenched in the Indian subcontinent. In this free-wheeling conversation with Viveat Susan Pinto, Sorrell, who first took control of WPP in 1985, lays down the roadmap for his group besides highlighting the role of acquisitions in the post-recession era.

'The possibility of inorganic growth is limited'

Nearly a century ago, one Emily Wilding Davison unfurled the purple, white and green colours of the Suffragette flag and then threw herself under the galloping hooves of the King&rsquo;s horse at the Epsom Derby. She died of her injuries four days later without recovering consciousness. The jockey, Herbert Jones, who suffered concussion and shoulder injuries in the collision, saw his career go downhill from there on.

Kanika Datta: Entitlement and prejudice

To ease the load on faculty members taking admission interviews for the post-graduate programme (PGP), the Indian Institute of Management-Bangalore (IIM-B), for the first time, will include alumni members as part of the interview panel.

IIM-B to allow alumni to interview candidates

The theme of Hello Zindagi released last week, is the need for conserving Olive Ridley turtles. That&rsquo;s a rare enough storyline for a commercial movie, but what makes it stand out is that it has been sponsored by India&rsquo;s largest steel maker Tata Steel.

How green is my company

With the job market reviving, retention of talent is once again back on the priority list of companies. The question &mdash; how do you make sure that your critical talent that is walking out of the door today afternoon returns tomorrow morning &mdash; is becoming a common agenda of board meetings once again.

Shyamal Majumdar: Are you doing enough?

The Icfai Foundation for Higher Education (IFHE) will offer engineering and law courses at its Shankarpally campus, about 40 kilometre from Hyderabad, from this academic year.

Icfai to offer engg, law from this year

ITC, the Kolkata-based tobacco and cigarettes major, will open 25 new hotels under the Fortune brand during the next 12-18 months, a senior company official.

ITC to expand Fortune footprint

Indian management schools are not leaving anything to chance when foreign universities eventually get permission to set up campuses in the country.

B-schools gear up to prevent faculty from switching loyalties

The Graduate Management Admission Council (GMAC), which owns and administers the Graduate Management Admission Test (GMAT), plans to set up its third office in India after the US and UK. The decision comes close on the heels of the Union Cabinet approving the Foreign Educational Institutions Bill, which is expected to tick-off futher demand for GMAT. On a visit to India, David A Wilson, President and CEO, GMAC talks to Chitra Unnithan on why India is a growing market for GMAT.

'We see India as a strategic growth market for GMAT'

Manipal Group investee U21 Global, the online university promoted by a consortium of international universities, is getting a makeover.

U21 Global sharpens focus on corporate education

Bottled water brand leader, Bisleri&rsquo;s new plants at Pune and Nagpur are ready to meet the summer demand. And over the next six months, the company will start operating more plants at Thane, Ratnagiri, Nasik, North Bengal and Bhubaneswar.

Bisleri's expansion thirst

Here&rsquo;s the second in my series of suggestions on adding to the promotional fever that is currently raging around the cricket stadiums of our country. Actually these days when you watch cricket, you can&rsquo;t be blamed if you believe you are watching an advertising function. Some serious thinking has gone into finding newer and more varied reasons to have commercial breaks. So you have strategic time-outs, mid-over timeouts, changing the bat/shoes/ helmet time-outs, etc.

Cricketwallahs on & on

Soccer fever will now go beyond Kerala and West Bengal. Castrol is one of the first brands to jump on the bandwagon of the FIFA 2010 World Cup to be held in South Africa in June this year. Its communication campaign, the TVC of which is already on air, is geared to rein in even the uninitiated Castrol user.

Castrol: The soccer connect

The magazine market in India is expected to grow at a sound 12 per cent this year. With a number of international magazines expanding operations in India, the market is expected to grow fast, in spite of the growth of online and social media.

KIT: The magazine market in India

ZIGLAR ON SELLING
Author: Zig Ziglar
Publisher: Jaico Publishing House
Price: Rs 175
ISBN: 8179925870.
ALL THE RIGHT MOVES 
Author: Janis Landis 
Publisher: iUniverse 
Price: Rs 843
ISBN: 0595001092.
THE WEALTH OF NATIONS
Authors: Adam Smith and Andrew S Skinner 
Publisher: Penguin 
Price: Rs 796
ISBN: 0140436154.
ECONOMICS EXPLAINED
Authors: Robert Heilbroner and Lester Thurow 
Publisher: Simon &amp; Schuster
Price: Rs 796
ISBN: 0684846411.
BUFFETOLOGY
Authors: Mary Buffett and David Clark 
Publisher: Simon &amp; Schuster
Price: Rs 796
ISBN: 0684871718.
KNOWLEDGE MANAGEMENT IN THE NEW ECONOMY
Author: Rick Blunt 
Publisher: iUniverse
Price: Rs 843
ISBN: 0595167241.
TESTED ADVERTISING METHODS
Authors: John Caples and Fred E Hahn
Publisher: Prentice Hall Direct 
Price: Rs 843
ISBN: 0130957011.
GENDERSELL
Authors: Judith C Tingley and Lee E Robert
Publisher: Simon &amp; Schuster
Price: Rs 843
ISBN: 0684864371.
SEVEN STAGES OF MONEY MATURITY

The top 10 business bestsellers

    Name the brand of sport shoes and the basketball player whose signature is found on all its shoes.

The Strategist Quiz (#141)

    What is the term used to describe the trail of clicks that internet users leave behind from which value can be extracted? For instance, analysing user behaviour in search engines.

Answers to last week's quiz (#140)

Ford has designed the Figo keeping in mind the aspirations and needs of the young and ambitious Indian professional.

A car for Sandeep

What drives fandom for the IPL teams? The presence of popular cricketers, brand equity of the team owner, followed by the team&rsquo;s performance matter the most, says a Dentsu survey.

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