Page 70 - News

9% Indians will be in jobs that do not exist today by 2022: Report

Statspeak: Changing profile

Data tracker: The power of celebrity

As 2017 kicked off, stars were wary as govt was all set to legislate the brand-endorser relationship, in a bid to protect consumers

Executives fear for survival for lack of digital investments

Vantage point: Insights from cutting-edge research

Netflix crafts a brand with many faces

The company uses data and local alliances to build a library that serves the diverse tastes and divergent viewing habits of Indian subscribers

TVS rides on value in premium slab

Two-wheeler maker picks up engineering best practices from BMW to create a niche market of its own

'Falana Dhimkana' to 'Crazy Beta': Startups ride the Desi wave at Comic Con

The seventh Delhi Comic Con shows that it is no more about choosing the finest of English names but opting for something that can touch the desi chord

Tata Motors is driving Ace on the millennial track

How Tata Motors is leveraging its 12-year experience with the brand to keep it relevant for a rapidly evolving consumer

Teaser ad for JetSynthesys: Sachin reprised

Digital gaming firm JetSynthesys tries to woo gamers with a teaser advertisement featuring the cricket icon

Starry brand appeal

Are celebrities cementing the relationship between consumers and brands?

Space startup raises $90 million to bring ads to Moon by 2020

Ispace says the initial business opportunity is mostly in marketing, including slapping corporate logos on its spacecrafts and rovers, and delivering images to be used in advertising

A 'natural' progression in consumer markets

Patanjali's success has created a thriving market for competitors and newer players, implying there is room for all

UberEATS expands menu with Mumbai lessons

Here's how the on-demand food delivery app is widening its footprint

GAIL plays the clean energy card

By backing short films on climate change the public sector major hopes to change brand image and customer behaviour, follows the example set by global energy giants

Lenskart eyes the popular route

With a celebrity ambassador, the eyewear retailer hopes to change the perception around the category and expand its brand footprint

Only 20% B-school graduates land job offers this year: Assocham

B-school campus hiring this year has gone down severely than last year which was 30%

The spoke in Emami's brand wheel

The company has struggled to turn around its two-year old acquisition in the women's hygiene category. What holds it back?

After job cuts in 2017, India Inc to offer 10-15% fatter pay hikes in 2018

As per various estimates, just about 20 per cent firms have made workforce additions in 2017

Robots are especially useful in inspection, maintenance: Sethu Vijayakumar

But policies, products and the research itself need to be customised for India, Sethu Vijayakumar tells Sangeeta Tanwar

Digital fragmentation a threat to global growth of businesses

Vantage point: Insights from cutting-edge research

Data tracker: Digital bridges the generation gap

Older age groups are taking to digital transactions with greater enthusiasm in India