 "(L to R) Netflix is currently running ads for its show 'The Crown' on hoardings and in the past it has used actor Rajkumar Rao to promote 'Narcos'")
Two years since it entered the country, the voice of Netflix is getting louder. On digital media and on hoardings placed prominently on public highways across Indian metros, the entertainment company is doing everything to catch the eye of the Indian viewer. And it is teaming up with telecom partners, category influencers and local creative talent to put together a brand that caters to diverse audience interests.
“India is a major focus for Netflix as it is a vibrant market and we continue to see plenty of fan-enthusiasm and growth here. We have more than doubled our catalogue here,” says Jessica
