Page 72 - News

PepsiCo tunes 7up to a new pitch

The cola major is investing more in the brand and redefining its cool factor for the core demographic

Will Hero Electric be third time lucky?

Hero Electric is using lessons learnt from its past trials to build a strong base in the electric vehicle market

Brands take the Facebook bait

The social media platform hones its business skills for the local market , wins brands and advertisers over

Havmor prepares for the next big leap with Lotte

The South Korean major, best known as a confectioner, will use its latest acquisition to make inroads into a new category in India

Advertising is the most popular tool to reach customers: Survey

TV ads continue to dominate spends on advertising and promotions

The new mantra of personalisation

I-branding is the rage as marketers rush to cater to personal quirks and desires more than ever before

The right influencers can make or break brands: Terry Peigh

Interview with Terry Peigh, managing director, Interpublic Group

40 Years & Counting: Thums Up plays to its strengths

With a new variant, Coca-Cola is stepping up the strong cola narrative that has been associated with the brand for the last four decades

Global airline alliances: Convenience or complaints?

Vantage point: Insights from cutting-edge research

Black Friday sale: How Indian marketers could benefit from its local avatar

For the US economy around 30 per cent of annual retail sales occur between Black Friday and Christmas

Advertisers take a reality check on viewership over KBC, Big Boss

As marketers take stock of audience engagement and reach on prime time television, two reality shows are pointing them in two very different directions

Samsung carves a local identity for its brand

The Korean consumer electronics major wants to distance itself from challenger brands, build a single unified image across categories

Padmavati row threatens to turn 2017 into one of worst years for Bollywood

The movie starring Deepika Padukone, Shahid Kapoor and Ranveer Singh is based around a fictional event involving Mughal king Alauddin Khilji and Rajput queen Rani Padmavati

IndiGo battles an image crisis: Can airline navigate brand out of trouble?

As passenger ire continues to boil over, can the airline navigate its brand out of trouble?

Destination branding: Painting Singapore in new colours

The new campaign focuses on building a human narrative for the country

Millennial shoppers better connected than retail aides

Vantage point: Insights from cutting-edge research

Creativity with technology key to success in classroom: Survey

92% students and 89% teachers in India expressed a mutual wish to see an increased focus on creativity in the classroom

Tie-ups and innovation to drive mobile wallet growth

How companies are looking to arrest a decline in the number of transactions following a sudden hike after demonetisation

Meet Shelly, Shell's Siri-like bot to answer queries on vehicle lubricants

Shell is adopting artificial intelligence, data analytics for customised solutions; India is the first market for this platform

Bharti AXA's new digital campaign: Don't rely on luck, get insured

The agency tried to present references of scarcely believable ads to remind viewers how some people rely solely on superstition