Campbell Soup is synonymous with the old-fashioned supermarket staple of canned soups – a category that epitomises the key signature elements of mass production of processed foods. Imagine the impact then of the news that in 2016 Campbell Soup invested $32 million in a nutrition start–up called Habit that collects and analyses DNA level data from individuals to make customised diet recommendations. Neal Grimmer, the food-entrepreneur and brain behind Habit says: “I believe the future of food is highly personalised.” From mapping genomes to cataloguing the bacteria that live in our guts, food and supplement companies are trying to commercialise
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