Page 76 - News

Women workforce in India Inc up 5% in 2017, says study

There is a 5% surge in the representation of women in the 100 best between last year and this year

Waste not, want not

Brands can turn frugality into a differentiated purpose, build an identity in keeping with the times

Artificial intelligence fuels customer experience strategies of iconic firm

Insights from cutting-edge research

Brands play the emotional card this festive season

Advertisers are pitching family values and social causes, giving celebrity endorsers and flamboyance a miss

A start-up is helping B-schools manage their placement process

Reculta digitises and organises campus recruitment by providing digital placement solutions for both schools and recruiters

Coffee Board of India gets starry eyed about branding

The Board looks to mark its niche among the country's coffee chains, create a unique identity for Indian filter coffee

Television scores on pester power: Children make largest audience group

Children have a significant share of eyeballs on non-kids' channels too

FMCG firms reset product, distribution for digital

Companies must have the right range, pursue targeted marketing and align supply chain to cater to growing sales channel

Snippets: Smart store tech

The number of consumers using checkout apps, which allows them to scan their own shopping, will grow from just under four million to over 30 million

The pride in being Indian and buying Indian is growing: BCG's Thomas Lutz

As the head of the consumer and retail practice at the Boston Consulting Group, Lutz has a close view of these sectors in all markets the consultancy major operates in

Selling Intex TV like PC

A new campaign by Intex focuses on the 'smartness' of its product rather than conveying a routine message on television features

FIFA U-17 World Cup: Brands bet on crowds more than the game

Advertisers spin a story of national pride and development, not sporting glory, at the ongoing tournament

Dove drops ad after it draws criticism for being racist

The outcry to the ad was swift and brutal, forcing the company to apologise

Data Tracker: The new Indian traveller

Travel economy has undergone major shift in terms of the way businesses conduct themselves

Brand India losing sheen? Country slips to 8th among most valuable brands

US top of the charts, China fastest growing while India decelerates: Nation Brands 2017

Statspeak: Transforming HR

Half of global organisations cite database and application software HRMS as the biggest area of investment anticipated this year

CIO role changing from delivery to biz executive

Vantage point: Insights from cutting-edge research

Most media creators wait until launch to know what audiences think: Lamont

Interview with 'Lean Media' author Ian Lamont

How rental companies are changing business models to stave off challenges

Restrictions on diesel vehicles and use of speed governors are major roadblocks

IT firms change hiring strategy

With growing automation, companies skip campus recruitment as demands of clients are changing