 "Ian Lamont")
Traditional players have been unable to maintain old business models. They are forced to become lean or die, Ian Lamont tells Sangeeta Tanwar
What are the key disruptions paving the way for a lean media structure?
Digital technologies. A lot of people think the invention of the World Wide Web in the early 1990s was the starting point for lean media. But it actually began in the 1970s and early 1980s with the creation of relatively low-priced computer hardware and software to make media (such as the word processor, chip-based musical instruments and samplers, video cameras, and PCs) and programming languages for
