In a highly competitive product category like LED television, consumers have been long used to advertisements claiming the best of a product’s features around pet concerns such as sound, colour and screen size. Home-grown brand Intex does much of the same in a television commercial for its new smart TVs, except that it sells a TV as if it were a computer.
The TVC features actor Boman Irani as a homeowner engrossed in his television set in a dark room at night, even as two thieves break in. The thieves are immediately struck by the quality of what is
The TVC features actor Boman Irani as a homeowner engrossed in his television set in a dark room at night, even as two thieves break in. The thieves are immediately struck by the quality of what is

)