Page 86 - News

GST impact: XIM-B may hike fees for next academic session

The premier B-school is expected to make the budget estimates soon

Bata pitches a new image, runs into a sticky spot

The footwear brand runs into controversy over its new campaign. Will this help or dent its image?

To be effective, native advertising has to be subtle, says Mike Smith

The branded content marketplace has grown very quickly, says Mike Smith

Statspeak: Top 5 hard and soft skills required in CEOs

Hard skills that are most critical for C-suite roles consists of industry and market knowledge

How General Motors can reduce exit pain

GM has to meet expectations of all stakeholders before stopping domestic sales in India

Aquaguard builds on its brand legacy

Eureka Forbes focuses on technology to differentiate brand, rethinks communication strategy

New-age tech-savvy buyer is seeking experience

Indian retailers are still playing catch up with these customers

You think you are lazy? With this digital firm, it pays off to be laid back

To promote LazyPay, PayU India's digital campaign features ads with stand-up comics

Hyundai Motor India repositioning itself as a modern premium brand

Automaker to focus on quality, thrust to be on training and R&D to appropriate modern premium space

Consumers willing to share more data for better experience: Survey

It adds, however, that there is no silver bullet for improving the shopping experience

Troubles behind it, Cadila surges ahead

Cadila hopes to double its revenue from the US in three years

Kidambi Srikanth's gender may pit him against cricketers for endorsements

While badminton is not new to players turning to endorsements, the field has been dominated by women

Renault Kwid plays the reinvention game to suit changing customer behaviour

With a steady stream of changes and personalisation options, Renault hopes to keep customers loyal

Open source is no longer only an IT initiative: Red Hat India's Rajesh Rege

Besides lower infrastructure and software costs, it allows enterprises to innovate, says Rege

Statspeak: Driven by purpose

66% of executives are rethinking their organisations' purpose

Refiners to hike spending on digital technologies to cut operational costs

Vantage point: Insights from cutting-edge research

Learn and earn: Early adopters of artificial intelligence reap gains

Engineering product firms were among the first to embrace artificial intelligence, machine learning

Reinventing God's own country: Kerala Tourism reaches out to millennials

Kerala Tourism looks to brand the state as the ayurveda and adventure destination of the world

Branding GST: Govt appoints Amitabh Bachchan to promote new tax regime

By turning to Amitabh Bachchan, is the government serving or messing up its campaign?

Building an 'uber' culture

Cab-hailing firm needs to jettison its baggage of dysfunctional corporate and gender insensitivity