Consumers willing to share more data for better experience: Survey

It adds, however, that there is no silver bullet for improving the shopping experience

While consumers are willing to share more data for a better experience, there is no silver bullet for improving the shopping experience, according to the third annual “Creepy or Cool” international survey by RichRelevance, the global leader in omni-channel personalisation. “Retailers need a technology cool factor but can't afford to alienate shoppers,” said Diane Kegley, CMO of RichRelevance.

More than 3,500 global consumers were surveyed on customer experience innovations, including opinions on data collection. Respondents also ranked several cutting-edge customer experience innovations as creepy, cool, or indifferent. Overall, the survey found that Europeans are more comfortable with new technologies than