 "The Sriperumbudur facility of Hyundai is one of the top performing plants of group")
In 2016, Korean auto major Hyundai India’s managing director Young Key Koo envisioned repositioning the company as a modern premium brand. If the vision translates into reality, it would not only boost sales for Hyundai Motor India (HMIL) in the domestic market but also result in more “Made in India” exports. The company has identified three pillars — creativity, innovation and quality — to help transform into a modern premium brand. And as the company gears up to introduce more products, it is focusing more on quality.
But the definition of quality and customer expectation of the same is short-lived.
