Page 87 - News

Hidesign follows the millennial

Brand is using airport stores, digital channels to go where its younger, on-the-move customers are

Being in sync with client expectations

Ad agencies need to reimagine their role to be able to add value to clients

Datsun: Challenging the status quo

Nissan, in its new campaign, urges consumers to bring change by asking for more features

IoT demand rockets

The June 2017 TSI factored more than 1.6 million jobs and over 260,000 candidates

Nine out of 10 firms plan to hire MBA grads in 2017: GMAC Survey

This despite political concerns over immigration, work visas; US, APAC firms seen as top hirers

'I'm so sorry': when Indian advertisements turn around sexism

Social marketing in India has become increasingly focused on gender roles

ACC, Ambuja, UltraTech look to differentiate brands, expand footprint

Cement brands sharpen their positioning strategies

ISB placements up 39% this year, average salary offered is Rs 22 lakh

Offers come with an average salary of Rs 22 lakh; ISB says visible increase in leadership roles

Parag Milk, Prabhat Dairy, Hatsun Agro: A growing tribe of private dairies

The private dairies are sharpening the gaze on the retail customer

ICAI role crucial to fix GST roll-out date

ICAI has taken initiatives to increase awareness among its members

Brands at the time of VUCA

A strong brand is often the only dependable constant in volatile and uncertain times

Statspeak: Mobile march

The report added that India's mobile subscription base crossed the 1.2-billion mark this January

Succession planning is a key challenge in India: Pankaj Dutt

Interview with Pankaj Dutt, Managing partner, India & Southeast Asia, Alexander Hughes

Corporate India sees a tussle between growth and ethical conduct: EY survey

Vantage point: Insights from cutting-edge research

Advertising makes the leap outdoor

Companies are pushing agencies with outdoor solutions that target right audience at right location

Champions Trophy sees record ad rates for India-Pakistan final

All inventory sold out; last-minute advertisers paid Rs 25-33 lakh per 10-second slot

Kishore Biyani's Brand Factory speeds down the discount trail

Future Group's fashion discount chain plans to ramp up store count and sales figures

Counting on boomerang hires

A growing number of firms are putting in formal policy frameworks to tap into company alumni

Brands, afraid to offend, weigh in on content

Companies face a daily challenge as they grapple with boycott-ready consumers on the left and right

Bira crafts a brand story

Howa home-grown beer label created a niche for itself in a market dominated by global players